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Control method and device for releasing advertisement information based on navigation information

A technology of navigation information and control method, which is applied in the field of control method and control device for publishing advertisements based on navigation information, can solve the problems of untargeted advertisements, troubles, reduced business reputation and profitability, etc., and achieves high commercial value, guarantees credibility, Easy-to-use effects

Inactive Publication Date: 2018-01-09
上海鑫骏广告科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] In public places, the traditional large-scale advertising display device can only realize the display of advertisements, but cannot achieve targeted delivery of advertisements, and cannot adjust the content of advertisements in real time according to changes in the audience of advertisements. It is not possible to accurately target targeted advertisements to users who need it, which brings great troubles to other users who do not need such information, and reduces the reputation and profitability of businesses.
[0005] At present, there is no control method and control device for issuing advertisements based on navigation information.

Method used

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  • Control method and device for releasing advertisement information based on navigation information
  • Control method and device for releasing advertisement information based on navigation information
  • Control method and device for releasing advertisement information based on navigation information

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no. 1 example

[0084] figure 2 The first embodiment of the present invention is shown, a schematic flow chart of obtaining advantageous information. Those skilled in the art understand that the instruction information in the step S102 can be divided into two ways. First, the If the instruction information is address information, the associated information is all navigation merchant information in the area corresponding to the address information, and all the navigation merchant information is marked in the navigation information. As the first embodiment of the present invention, it specifically includes Follow the steps below:

[0085] First, enter step S201, acquire all feature information corresponding to all the navigation merchant information, and classify all the navigation merchant information based on all the feature information.

[0086] In a preferred embodiment, a user inputs location information through a mobile terminal, and all merchant information of the location information ...

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Abstract

The invention provides a control method for releasing advertisement information based on navigation information. The control method is used for releasing advertisement information on a navigation information page and comprises steps of: a, acquiring instruction information input by a user and associated information related to the instruction information; b, screening out advantageous information from the associated information; and c, determining the advertisement information based on the advantageous information. The control method, by acquiring the instruction information input by the user and the associated information related to the instruction information, and screening out the advantageous information in the associated information in a plurality of different ways, and finally determining the advertisement information based on the advantageous information, realizes accurate advertisement information interaction between the user and a merchant and a win-win goal, and achieves an objective of generating a win-win situation between the user and the merchant intuitively and ensuring credibility in combination with score data. The control method is convenient to use and convenientto operate and has a high commercial value.

Description

technical field [0001] The invention belongs to a geographical location navigation advertisement push system, a navigation advertisement push system capable of accumulating points after the advertisement is pushed, in particular a control method and a control device for issuing advertisements based on navigation information. Background technique [0002] With the continuous development of society and the continuous progress of the times, people often use the map navigation with navigation function in the mobile terminal to go from one place to another strange environment. People go to work, have dinner, shop or play in strange environments. It will go through the following steps. First, open the map navigation, locate the current location, and then choose the destination to go to. Finally, use the map navigation to intelligently select the most optimal route plan, and locate people's current location in real time until they reach the destination. , the navigation ends. [0...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
Inventor 王艺骏
Owner 上海鑫骏广告科技有限公司
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