Fast-moving-consumer-goods goods confusion prevention method based on RFID and two-dimensional codes

Abstract

The invention relates to a goods confusion prevention method based on RFID and two-dimensional codes. According to the method, two-dimensional-code technology and RFID technology are combined, the two-dimensional codes and RFID tags are respectively identified on different-specification products, association is established, and the characteristic that RFID is capable of remote batch reading is utilized to fast obtain flow direction information of the products in logistics links; and popularity and usability of the two-dimensional codes are utilized in terminal consumption markets, consumers are guided in providing actual consumption information of the products, and whether goods are confused and who confuses the goods are determined through comprehensive analysis on data of each link.

Description

technical field [0001] The invention relates to a fast-moving consumer goods anti-false goods method based on RFID and a two-dimensional code, and belongs to the field of information technology. Background technique [0002] The so-called cross-selling means that agents at all levels and branches in the distribution network are driven by interests, so that the products they distribute are sold across regions, resulting in price confusion, which makes other dealers lose confidence in the products and consumers lose confidence in the brand. The marketing phenomenon of trust. [0003] Fast-moving consumer goods are more prone to cross-selling behavior due to their shorter service life and faster consumption speed. For fast-moving consumer goods manufacturers, anti-cross-selling is a systematic work. In addition to formulating strict policies and strengthening channel management, adopt It is also very necessary to have certain technical means to control the behavior of fleein...

AI Technical Summary

Problems solved by technology

However, there are certain problems in the implementation of the above two methods

[0006] The cost of using QR codes is relatively low. At present, commonly used software such as WeChat and Alipay integrates QR code recognition functions. For end consumers, QR codes are easy to use, but QR codes need to be scanned by a single code at close range. , the efficiency is low, and the requirements for the on-site environment are high, especially in the warehousing and logistics link, it is not realistic to really scan the QR code

[0007] And RFID can be read from a long distance, and can read the RFID tags on the whole pallet or even a whole vehicle at one time, which can solve the problem of efficient reading in the logistics and transportation link, but the current cost of RFID is still relatively high, and each product Identifying RFID will increase the cost of the product and reduce the competitiveness of the product. Moreover, for consumers, identifying RFID not only requires a mobile phone that supports NFC, but also downloads and installs the corresponding APP, which is very inconvenient to operate.