The invention discloses a powder material for selective laser sintering and a preparation method thereof. The powder material is composed of, by weight, 10-90 parts of resin matrix, 5-90 parts of filler, 0.1-5 parts of coupling agent, 0.1-5 parts of dispersant, 0.1-5 parts of compatibilizer, 0.1-8 parts of flow promoting agent, 0.01-3 parts of antioxidant, 0.05-2 parts of light absorbing agent, 0.01-2 parts of lubricant and 0.05-4 parts of surfactant. The preparation method includes: treating the surface of the filler; blending raw materials; banburying the raw materials; powdering; spherifying powder; performing surface modification on the powder. Compared with the prior art, the powder material and the preparation method have the advantages that the preparation method is simple and supportive of continuous production; the preparation process is energy-saving, environment-friendly and pollution-free; resin in the powder material prepared by the method uniformly coats the surface of the filler, and the powder is high in sphericity and excellent in sintering performance.