Odor advertisement operation method and server

Abstract

The present invention discloses an odor advertisement operation method and a server. The method comprises the following steps: analyzing and positioning an advertisement distribution channel, and obtaining crowd consumption characteristics; obtaining an industry type and advertisement content of an advertiser, and according to the industry type and advertisement content, analyzing and extracting keywords; matching corresponding odor characteristics according to the keywords; matching corresponding odor microcapsules according to the odor characteristics, wherein the odor microcapsules are attached to a billboard carrier to obtain an odor billboard; and displaying the odor billboard at the advertisement distribution channel. According to the technical scheme of the present invention, the odor advertisement and the olfactory marketing manner has strong novelty, the effect of advertisement dissemination is enhanced, and a brand or a product can be quickly associated when receiving the same odor, so that the advertisement distribution efficiency can be improved; advertising can be performed based on small spaces, the odor advertisement can occurs at some places that the traditional audiovisual advertisements cannot reach, and broadcasts brand or product information.

Description

technical field [0001] The invention relates to the field of advertising media, in particular to a smell advertising operation method and server. Background technique [0002] Advertising is an important means for enterprises to promote their brands and products. In advertising media such as television, the Internet, paper media, outdoor light boxes and building elevators, most of them use people's vision and hearing to carry out publicity and communication, such as making commercials, Advertising broadcasting, advertising animation, magazine and newspaper advertisements, elevator advertisements, posters and leaflets, etc. [0003] The above-mentioned audiovisual-based advertisements enrich the user's consumption concept, but the method of disseminating brand and product concepts based on the user's vision and hearing still has the following disadvantages: [0004] 1. Now is the era of information explosion, too many and highly homogeneous audio-visual advertisements will m...

AI Technical Summary

Problems solved by technology

[0004] 1. Now is the era of information explosion, too many and highly homogeneous audio-visual advertisements will make users tired of accepting, and even bored;

[0005] 2. Audio-visual advertisements lack novelty in form and are subject to many conditions in content. It is difficult to attract users' attention and interest without good ideas;

[0006] 3. The production cycle of audio-visual advertisements is long, the cost of advertising is extremely high, and the cost per thousand to reach users is high;

[0007] 4. The labor cost of outdoor advertising production and replacement and maintenance is high;

[0008] 5. TV networks, elevator advertising screens, and outdoor light box advertisements also need additional power consumption during the placement process;

[0009] 6. The random paste plugs of leaflets and poster advertisements are easy to be discarded at will, which damages the environment

[0012] 1. Advertisers need to install a frame to carry advertisements in the elevator, and have construction and installation behaviors for the original elevator facilities. Therefore, the property needs to charge the advertiser for construction and installation and daily maintenance service fees, and the advertiser will pass this fee on to the advertiser , resulting in an increase in the cost for advertisers to place elevator advertisements;

[0013] 2. The elevator is a closed space. In the past, when users took the elevator together, they used elevator advertisements to relieve visual embarrassment, but now the elevator is also covered by mobile phone signals, so the advertisements placed by advertisers may not be able to attract users' attention, resulting in loss of cost;

[0014] 3. After the content of the frame poster is changed every cycle, its form will not change much, so it is difficult to attract users' attention;

[0015] 4. Framed poster advertisement distribution channels usually start with a monthly subscription, and the price is high, which increases the threshold for advertisers to a certain extent, rejects some products to be promoted, and narrows the choice of users;

[0016] 5. Because of the large size of the framed poster advertisement, a lot of information is stacked on the layout design, and the user has no time to obtain all the information, and may even reach the floor before obtaining the key information, so the efficiency of advertising communication will be compromised;

[0017] 6. The content of the framed poster needs to be designed by the advertiser and reviewed by the advertiser and the property owner. The replacement structure is relatively complicated, which increases the labor cost of both parties;

[0018] 7. Due to improper installation and maintenance of the frame poster, there are certain safety hazards under the acceleration of the elevator going up and down

Images