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Method and device for selecting bus routes for in-vehicle advertisement placement

A technology for bus routes and advertisement placement, applied in the Internet field, can solve the problems of single method and cannot guarantee the placement effect, and achieve the effect of improving the effect.

Active Publication Date: 2021-07-23
BEIJING QIHOO TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

At present, most of the route schemes for in-vehicle advertising on buses are based on experience or referring to historical placement schemes, and the route is manually selected, which is single and cannot guarantee the effect of placement.

Method used

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  • Method and device for selecting bus routes for in-vehicle advertisement placement
  • Method and device for selecting bus routes for in-vehicle advertisement placement
  • Method and device for selecting bus routes for in-vehicle advertisement placement

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Embodiment Construction

[0115] Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided for more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.

[0116] The bus network in the city is complex, the geographic distribution of different bus lines is different, the functional areas of surrounding cities are different, and the coverage of passenger groups is different, resulting in different advertising audiences for different bus lines and different time periods, and thus different responses to different types of advertisements . This makes the precise delivery of bus advertisem...

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Abstract

The present invention provides a method and device for selecting bus lines for vehicle-mounted advertisements. The method includes: acquiring smart bus card data, and acquiring passenger track data based on the smart bus card data; acquiring each bus line and each bus line in a designated area Covered bus station; based on the bus station sequence of each passenger trajectory in the passenger trajectory data, calculate the hub degree of each bus station as a measure of a transfer station; according to the hub degree of each bus station in each Select one or more bus lines from the bus lines for in-vehicle advertisement placement. Based on the method provided by the embodiment of the present invention, one or more bus lines are selected from each bus line according to the hub degree of each bus station for on-board advertisement placement, which can meet the needs of advertisers for passenger flow, and further improve the effect of advertisement placement.

Description

technical field [0001] The invention relates to the technical field of the Internet, in particular to a method and device for selecting bus lines for vehicle-mounted advertisement placement. Background technique [0002] In major cities, a large number of residents will choose the public transport system to travel. For example, more than 10 million people in Beijing choose public transport to commute every day. Compared with static advertisements, bus advertisements have more significant advantages because of their wide coverage and large area, and have become the mainstream form of outdoor advertisements. [0003] One of the most critical contents of the bus-mounted advertisement delivery scheme is to select the advertisement delivery route. However, the bus network in the city is complicated, and how to choose the best advertisement delivery route is the main problem faced by the advertisers. At present, most of the route schemes for on-board advertisements on buses are b...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02G08G1/01
CPCG06Q30/0266G08G1/0125
Inventor 王浩杨康庞旭林张晨
Owner BEIJING QIHOO TECH CO LTD