Big data precision marketing system and equipment with privacy protection

Abstract

The invention discloses a big data precision marketing system and equipment with privacy protection and a processing device. An original data server sends an encrypted identity identifier obtaining request to an identity identifier encryption / decryption server, and the identity identifier encryption / decryption server returns encrypted identity identifier information after receiving the request; the original data server replaces a user identity identifier in original data by the encrypted identity identifier information and sends the encrypted identity identifier information to a big data processing server, after the big data processing server analyzes the data, the big data processing server carries out portrait analysis on each user, making corresponding labels for the users, sending encrypted identity identifiers and label information of the users to a big data label server, and the big data label server stores the encrypted identity identifiers of the users and the label informationcorresponding to the users into a database to wait calling. According to the system and equipment and the processing device, the user privacies in big data application processes are protected, and marketing customers are enabled to initiatively screen target users in the big data precision marketing processes.

Description

technical field [0001] The present invention relates to the field of big data application technology, in particular to a big data precision marketing system with privacy protection function and related equipment. Background technique [0002] The application of big data is becoming more and more widespread, and precision marketing based on big data is an important field of big data application. Precise marketing based on big data is inseparable from the analysis and processing of massive user big data. The process of analysis and processing is called user portrait. The result of user portrait is to put a series of labels on the user, identifying the user's gender, age group, consumption ability, hobbies etc. The process of precision marketing is to screen target users based on tags, and then send specified content to target users in an appropriate way. [0003] Problems existing in the existing precision marketing model based on big data: [0004] (1) Marketing customers ...

AI Technical Summary

Problems solved by technology

[0004] (1) Marketing customers lack the ability to actively screen users: When customers with marketing needs provide marketing needs to the delivery platform, they can only provide simple delivery quantity and delivery time period, and cannot actively screen target users according to their own needs, nor can they Actively adjust the screening conditions of target users according to their own delivery effect, which is not conducive to the rapid optimization and iteration of marketing activities

[0005] (2) There is no effective protection mechanism for user privacy information in the process of big data processing and application: in the process of big data application, many raw data contain private information such as user identity identification, and when the raw data is analyzed and processed, tagged and In the process of application, multi-party cooperation is often required, and the lack of effective sensitive data protection mechanism means that it is easy to leak important private information of users, and there is a great security risk

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