Internet bidding ranking advertisement clicking fee deduction method and system based on real-name verification

Abstract

The invention discloses an Internet bidding ranking advertisement clicking fee deduction method and system based on real-name verification, and the method comprises the steps: inputting an advertisement search keyword in an Internet search engine, and obtaining a display directory of a plurality of Internet bidding ranking advertisement search results; Clicking a link of any internet bidding ranking advertisement search result in the display directory, and popping up a real-name verification dialog box; If the browser selects real-name verification and the real-name verification is successful,skipping to a display interface corresponding to the clicked internet bidding ranking advertisement search result, and deducting the cost of an advertiser corresponding to the clicked internet bidding ranking advertisement search result by the internet bidding ranking advertisement service provider; If the browser refuses or the real-name verification fails, fee deduction is avoided, one more consumption mode selection is provided for the Internet bidding ranking advertiser, the phenomenon that the pre-stored amount of the put Internet bidding ranking advertisements is consumed by malicious clicking can be avoided as much as possible, and the fee deduction mode setting is reasonable.

Description

technical field [0001] The invention relates to the technical field of the Internet, more specifically, a real-name verification-based method and system for deduction of fees for clicks on Internet bidding ranking advertisements. Background technique [0002] The existing Internet search engine bidding ranking generally pays per click, that is, the Internet bidding ranking advertiser puts the advertisement into the Internet search engine system, and the Internet bidding ranking advertising service provider provides a service account to the Internet bidding ranking advertiser. The master deposits a certain pre-deposited amount in the service account, and repeatedly bids according to the bidding ranking rules, and bids for the same keyword at a price higher than that of the peers, striving to display its own advertisement at the top of the display directory, and the viewer clicks on the advertisement Advertisements placed by the advertiser cause the advertiser’s pre-deposited ...

AI Technical Summary

Problems solved by technology

[0003] However, with the existing chargeback model, the PPC advertisements placed by advertisers may be deducted due to malicious clicks. Although Internet PPC advertisement service providers also have measures to prevent malicious clicks, the situation of being deducted by malicious clicks is still the same. Inevitably, the consumption process of advertisers is very opaque, and their interests are difficult to guarantee

Images