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Method and system for targeted delivery of mobile advertisements

A mobile advertising and targeting technology, applied in the Internet field, can solve the problems of inability to accurately locate the audience, limited selection of positioning conditions, and knocking off users, etc., to achieve the effect of alleviating the flood of advertisements, reducing the cost of delivery, and optimizing the delivery algorithm

Pending Publication Date: 2019-07-09
DONSON TIMES INFORMATION TECH CO LTD
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AI Technical Summary

Problems solved by technology

[0002] With the rapid development of the Internet and communication technology, mobile devices have become an indispensable existence for people to travel, and there are many kinds of mobile advertisements appearing on the existing mobile devices, but the numerous mobile advertisements cannot touch the hearts of users , because the current mobile advertisements generally use the form of spreading the advertisements, not only the choice of positioning conditions is limited, but also has the defects of insufficient flexibility and information lag, which makes it impossible to accurately locate effective audience groups and accurately reflect user needs

Method used

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  • Method and system for targeted delivery of mobile advertisements
  • Method and system for targeted delivery of mobile advertisements
  • Method and system for targeted delivery of mobile advertisements

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Embodiment Construction

[0051] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0052] Specific examples Figure 1-5 Shown:

[0053] Step 1. Make a dictionary for keyword segmentation and word segmentation; for example, use crawler software to crawl user duration in film and television websites

[0054] Browse celebrity names such as Zhang Yishan and Leslie Cheung.

[0055] It should be noted that the names of stars collected in the dictionary also include film and television actors who are close to the star. For example, the name of th...

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Abstract

The invention discloses a method and a system for directionally putting a mobile advertisement. The method comprises the following steps of: 1) making a dictionary for keyword word segmentation; 2) extracting user keywords; 3) establishing a user keyword feature weight library; 4) generating a keyword feature model; 5) obtaining a keyword set; 6) extracting target audiences; 7) mobile advertisement putting. According to the method, the keyword feature generation algorithm model is selected based on the advertisement user request information to implement the keyword extension scheme, then the target audience crowd is obtained through the recommendation word set, the advertisement is guided to be put in the audience crowd which is in closer contact with the advertisement content, and finallypositioning putting of the mobile advertisement is completed.

Description

technical field [0001] The invention relates to the technical field of the Internet, in particular to a method and system for directional placement of mobile advertisements. Background technique [0002] With the rapid development of the Internet and communication technology, mobile devices have become an indispensable existence for people to travel, and there are many kinds of mobile advertisements appearing on the existing mobile devices, but the numerous mobile advertisements cannot touch the hearts of users , because the current mobile advertisements generally use the form of spreading the advertisements, not only the choice of positioning conditions is limited, but also has the defects of insufficient flexibility and information lag, which makes it impossible to accurately locate effective audience groups and accurately reflect user needs. Contents of the invention [0003] The purpose of the present invention is to provide a method, system and method for directional ...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06F16/951G06F17/27
CPCG06Q30/0251G06Q30/0277G06F40/247G06F40/289Y02D10/00
Inventor 刘金群尹洪彪刘开源
Owner DONSON TIMES INFORMATION TECH CO LTD
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