Accurate marketing system based on face recognition and data analysis

A face recognition and precision marketing technology, applied in the field of precision marketing systems based on face recognition and data analysis, can solve the problems of low marketing effectiveness, unsatisfactory shopping experience, affecting the sales of vending machines, etc., to meet hardware requirements Low, improve the shopping experience and product sales, improve the effect of marketing effectiveness

Inactive Publication Date: 2019-07-30
文良均
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AI Technical Summary

Problems solved by technology

[0002] With the development of the market economy and the improvement of people's living standards, shopping behavior is becoming more and more common, and more convenient vending machines can be seen everywhere. The sales of vending machine products are not only related to the products themselves, but also closely related to the marketing recommendation system of braking vending machines; the market The popular marketing recommendation system in the world treats different customers equally, which makes the marketing effectiveness low and the shopping experience unsatisfactory, which directly affects the sales volume of vending machines.

Method used

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  • Accurate marketing system based on face recognition and data analysis
  • Accurate marketing system based on face recognition and data analysis
  • Accurate marketing system based on face recognition and data analysis

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Embodiment 1

[0044] A precision marketing system for automatic vending machines based on face recognition and data analysis installed with high-definition cameras, which can obtain images in front of automatic vending machines in real time; it is composed of automatic face system, face database system, automatic portrait system, and retrieval recommendation system ;

[0045] Automatic face system, including face recognition model and face feature model, completes face recognition and face feature extraction in images;

[0046] Both the face recognition model and the face feature model are convolutional neural network models, and the model parameters are completed through offline pre-training; the input of the face recognition model is a real-time image, and the real-time image and the corresponding number of faces and face positions are output; The face position is the rectangular frame of the face and the key point coordinates; the key point coordinates include the left and right eyes, no...

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Abstract

The invention discloses an accurate marketing system based on face recognition and data analysis. The system is composed of an automatic face system, a face library system, an automatic portrait system and a retrieval recommendation system.The automatic face system detects a face and extracts face features; the face library system stores face features and face feature related information, the automatic portrait system analyzes the face features according to the face feature related information, and the retrieval recommendation system performs accurate marketing of commodities according to an analysis result of the automatic portrait system, so that the marketing effectiveness is improved, and the shopping experience and the commodity sales volume of the vending machine can be effectively improved; the system is simple in structure, low in hardware requirement, convenient to copy and suitable for a single-machine mode, a system algorithm is not limited by specific products, and the system is used for any vending machine.

Description

technical field [0001] The invention relates to a precision marketing system, in particular to a precision marketing system based on face recognition and data analysis. Background technique [0002] With the development of the market economy and the improvement of people's living standards, shopping behavior is becoming more and more common, and more convenient vending machines can be seen everywhere. The sales of vending machine products are not only related to the products themselves, but also closely related to the marketing recommendation system of braking vending machines; the market The common marketing recommendation system in the world treats different customers equally, which makes the marketing effectiveness low and the shopping experience unsatisfactory, which directly affects the sales volume of vending machines. Contents of the invention [0003] The purpose of the present invention is to provide a precise marketing system for automatic vending machines based ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/06G06K9/00
CPCG06Q30/0631G06V40/165
Inventor 文良均刘凯
Owner 文良均
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