Information real-time pushing method and device, computing device and medium

A behavioral and historical user technology, which is applied in computing, digital data information retrieval, marketing, etc., can solve problems such as large R&D investment, major corporate ties, and low timeliness, so as to ensure real-time performance and accuracy, and improve competitiveness , the effect of reducing R&D investment
CN110688581AInactive Publication Date: 2020-01-14NANJING LINGXING TECH CO LTD
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Patent Information

Authority / Receiving Office
CN · China
Current Assignee / Owner
NANJING LINGXING TECH CO LTD
Publication Date
2020-01-14
Estimated Expiration
Not applicable · inactive patent

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Abstract

The invention discloses an information real-time pushing method and device, a computing device and a medium, and the method comprises the steps: obtaining real-time behavior data, a historical user feature parameter set, a historical user label and user historical behavior data matched with a target user when the fact that the target user generates a real-time behavior matched with a target business is detected; determining at least one new user label corresponding to the user according to the real-time behavior data, the historical user characteristic parameter set of the target user, the historical user label and the user historical behavior data; and pushing information matched with the new user label to the target user in real time according to the mapping relationship between the newuser label and the information. According to the embodiment of the invention, the problem of poor timeliness caused by offline data processing in the prior art is solved, the real-time performance andaccuracy of an information recommendation scheme are ensured, a user can enjoy discounts brought by the information recommendation scheme online in real time, the research and development investmentof an enterprise is reduced, and the competitiveness of the enterprise is improved.
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Description

technical field

[0001] Embodiments of the present invention relate to e-commerce technology, and in particular to a method, device, computing device and medium for real-time pushing of information. Background technique

[0002] E-commerce generally refers to the realization of various commercial and trade activities of consumers in an open network environment in a wide range of commercial and trade activities around the world. Now that e-commerce is popular, the competition among major websites is also very fierce, so it is very important to push appropriate information to users. A good information recommendation scheme can make enterprises do better in operation.

[0003] The core of the current popular information recommendation solutions is based on big data technology, which requires massive offline data collection and preprocessing, user profiling, modeling analysis, user labeling, and finally the process of outputting target user groups.

[0004] The offline processin...

Claims

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