Advertisement transaction method and platform, electronic equipment and computer readable storage medium

A transaction method and computer technology, applied in advertising, computing, business, etc., can solve problems such as difficult to guarantee coverage, affect conversion rate, and unaffordable for small-scale enterprises, and achieve the effect of reducing initial investment and increasing effectiveness

Pending Publication Date: 2020-04-10
ZEBRED NETWORK TECH CO LTD
View PDF6 Cites 5 Cited by
  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] 1) The cost is high, and small-scale enterprises cannot afford it;
[0004] 2) The degree of segmentation and delivery efficiency directly affect the conversion rate, and it is difficult to clearly estimate and improve quickly;
[0005] 3) The cost of advertising for the first time is high and the risk is high;
[0006] 4) Coverage is difficult to guarantee

Method used

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more

Image

Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
  • Advertisement transaction method and platform, electronic equipment and computer readable storage medium
  • Advertisement transaction method and platform, electronic equipment and computer readable storage medium
  • Advertisement transaction method and platform, electronic equipment and computer readable storage medium

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0055] The specific implementation manner of the present invention will be further described in detail below with reference to the drawings and embodiments. The following examples are used to illustrate the present invention, but are not intended to limit the scope of the present invention.

[0056] The current advertising placement requires user research and subdivision, which is invested by users and then placed by channel providers: the cost is high, and small-scale enterprises cannot afford it; the degree of subdivision and delivery efficiency directly affect the conversion rate, and it is difficult to clearly determine It is difficult to quickly improve and improve; the cost of advertising for the first time is high and the risk is high; coverage is difficult to guarantee.

[0057] Based on this, the present invention establishes a unified advertising platform, where the advertisements and the advertisement space providers log in information and conditions respectively, a...

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to view more

PUM

No PUM Login to view more

Abstract

The invention provides an advertisement transaction method and platform, electronic equipment and a computer readable storage medium. The method comprises the steps of: obtaining a delivery conditionpublished by an advertisement deliverer, obtaining a providing condition published by an advertisement position provider, matching the delivery condition with the providing condition, when the matching result meets a certain condition, recommending all the advertisement deliverers meeting the matching condition to the advertisement position provider, and pricing and completing the transaction between all the advertisement deliverers meeting the matching condition and the advertisement position provider through dynamic pricing. According to the advertisement transaction method provided by the invention, effective utilization of the advertisement position and cost saving and effect improvement of the advertisement deliverer can be realized, and benefit maximization of the advertisement deliverer and the advertisement position provider is realized.

Description

technical field [0001] The present invention relates to the field of advertisement transaction, in particular to an advertisement transaction method, platform, electronic equipment and computer-readable storage medium. Background technique [0002] The current advertising needs to do user research and segmentation, invest in by users, and then be placed by channel providers. There are the following problems: [0003] 1) The cost is high, and small-scale enterprises cannot afford it; [0004] 2) The degree of segmentation and delivery efficiency directly affect the conversion rate, and it is difficult to clearly estimate and improve quickly; [0005] 3) The cost of advertising for the first time is high and the risk is high; [0006] 4) Coverage is difficult to guarantee. Contents of the invention [0007] In view of this, the present invention provides an advertising transaction method, platform, electronic equipment and computer-readable storage medium, which can reali...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to view more

Application Information

Patent Timeline
no application Login to view more
Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0275G06Q30/0242
Inventor 丁一夫
Owner ZEBRED NETWORK TECH CO LTD
Who we serve
  • R&D Engineer
  • R&D Manager
  • IP Professional
Why Eureka
  • Industry Leading Data Capabilities
  • Powerful AI technology
  • Patent DNA Extraction
Social media
Try Eureka
PatSnap group products

Browse by: Latest US Patents, China's latest patents, Technical Efficacy Thesaurus, Application Domain, Technology Topic.

© 2024 PatSnap. All rights reserved.Legal|Privacy policy|Modern Slavery Act Transparency Statement|Sitemap