Advertisement transaction method and platform, electronic equipment and computer readable storage medium

Abstract

The invention provides an advertisement transaction method and platform, electronic equipment and a computer readable storage medium. The method comprises the steps of: obtaining a delivery conditionpublished by an advertisement deliverer, obtaining a providing condition published by an advertisement position provider, matching the delivery condition with the providing condition, when the matching result meets a certain condition, recommending all the advertisement deliverers meeting the matching condition to the advertisement position provider, and pricing and completing the transaction between all the advertisement deliverers meeting the matching condition and the advertisement position provider through dynamic pricing. According to the advertisement transaction method provided by the invention, effective utilization of the advertisement position and cost saving and effect improvement of the advertisement deliverer can be realized, and benefit maximization of the advertisement deliverer and the advertisement position provider is realized.

Description

technical field [0001] The present invention relates to the field of advertisement transaction, in particular to an advertisement transaction method, platform, electronic equipment and computer-readable storage medium. Background technique [0002] The current advertising needs to do user research and segmentation, invest in by users, and then be placed by channel providers. There are the following problems: [0003] 1) The cost is high, and small-scale enterprises cannot afford it; [0004] 2) The degree of segmentation and delivery efficiency directly affect the conversion rate, and it is difficult to clearly estimate and improve quickly; [0005] 3) The cost of advertising for the first time is high and the risk is high; [0006] 4) Coverage is difficult to guarantee. Contents of the invention [0007] In view of this, the present invention provides an advertising transaction method, platform, electronic equipment and computer-readable storage medium, which can reali...

AI Technical Summary

Problems solved by technology

[0003] 1) The cost is high, and small-scale enterprises cannot afford it;

[0004] 2) The degree of segmentation and delivery efficiency directly affect the conversion rate, and it is difficult to clearly estimate and improve quickly;

[0005] 3) The cost of advertising for the first time is high and the risk is high;

[0006] 4) Coverage is difficult to guarantee

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