Resource allocation method and device and electronic equipment

Abstract

The invention provides a resource allocation method. The resource allocation method comprises the following steps: receiving a page request of a client; when the page request contains user identification information, judging whether to allocate resources to a user corresponding to the user identification information or not according to the user identification information; when it is judged that resources should be allocated to a user corresponding to the user identification information, returning page data with a resource guiding popup window to the client; and in response to triggering of theresource guiding popup window by the client, allocating resources to the user. According to the resource allocation method, marketing activities can be carried out more effectively, the display strategy of the activity page is optimized, and the marketing cost is reduced.

Description

technical field [0001] The invention relates to the field of computer information processing, in particular to a resource allocation method, device and electronic equipment. Background technique [0002] With the continuous development of mobile terminal Internet technology, mobile e-commerce has become a new direction for the development of e-commerce. Merchants use the Internet to send electronic coupons (also known as electronic discount coupons) to consumers, and can purchase goods at a much lower price than usual. Or services, the marketing effect exceeds the traditional advertising model. [0003] However, in the prior art, there are at least the following problems: (1) In the existing marketing methods, the conversion rate of coupons is not high, resulting in waste of resources. , it is easy for users to receive coupons without consumption, and it is difficult for merchants to grasp the inventory of goods. (2) There is no guarantee that all potential consumers can r...

AI Technical Summary

Problems solved by technology

[0003] However, in the prior art, there are at least the following problems: (1) In the existing marketing methods, the conversion rate of coupons is not high, resulting in waste of resources. , it is easy for users to receive coupons without consumption, and it is difficult for merchants to grasp the inventory of goods

(2) There is no guarantee that all potential consumers can receive coupons, and the discounts are not given to the most suitable people

(3) The existing resource allocation method has low adaptability, small application range, and high allocation cost

Although the above method avoids the occurrence of receiving and not using such as coupons, it cannot guarantee that users who really need can enjoy the discount, and it does not combine the effective allocation of resources

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