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User portrait generation method and device, equipment and storage medium

A user and portrait technology, applied in data processing applications, special data processing applications, computing models, etc., can solve problems such as low resource utilization and poor real-time performance

Pending Publication Date: 2020-12-04
KANG JIAN INFORMATION TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The main purpose of the present invention is to solve the problem of low resource utilization and poor real-time performance in the existing offline batch generation of user portrait solutions

Method used

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  • User portrait generation method and device, equipment and storage medium
  • User portrait generation method and device, equipment and storage medium
  • User portrait generation method and device, equipment and storage medium

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Embodiment Construction

[0027] Embodiments of the present invention provide a method, device, device, and storage medium for generating user portraits, which are used to obtain user behavior data and user identification data from preset application services in real time, and according to tag update rules, user behavior data, and user The identification data dynamically adjusts the user portrait in real time, provides more accurate and precise user-related information for the upper-level business system, improves the accuracy of the user portrait, and improves resource utilization.

[0028] The terms "first", "second", "third", "fourth", etc. (if any) in the description and claims of the present invention and the above drawings are used to distinguish similar objects, and not necessarily Used to describe a specific sequence or sequence. It is to be understood that the terms so used are interchangeable under appropriate circumstances such that the embodiments described herein can be practiced in sequen...

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PUM

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Abstract

The invention relates to the technical field of big data, and discloses a user portrait generation method and device, equipment and a storage medium, which are used for improving the accuracy of a user behavior portrait. The user portrait generation method comprises the steps of obtaining user behavior data and user identification data from a preset application service in real time, wherein the user behavior data comprises user operation behavior data and user browsing behavior data; analyzing and processing the user operation behavior data and the user browsing behavior data through a trainedintention recognition model to obtain user intention label data; querying a preset label rule table according to the user intention label data to obtain a corresponding label updating rule; and obtaining an initial user portrait by using the user identification data, and updating the user intention label data to the initial user portrait by using a corresponding label updating rule to obtain a target user portrait. In addition, the invention also relates to a blockchain technology, and the target user portrait can be stored in the blockchain node.

Description

technical field [0001] The present invention relates to the field of user behavior portraits of big data technology, in particular to a method, device, equipment and storage medium for generating user portraits. Background technique [0002] Page presentation, data drainage, advertisement display, and content recommendation in the Internet field all rely on user portrait technology. According to the user's access behavior and action trajectory, the portrait system generates portrait tags for the user. The upper-level business system, advertising or recommendation system, based on user portraits, more accurately displays information that users may be interested in, guides users to browse, visit, or make shopping behaviors, or push advertisers' advertisements to generate follow-up economics. benefit. [0003] At present, the generation of user portraits is generally based on offline big data processing. User behavior is reported to the data warehouse through the behavior lo...

Claims

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Application Information

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IPC IPC(8): G06F16/9535G06Q30/02G06Q30/06G06N20/00
CPCG06F16/9535G06Q30/0271G06Q30/0631G06N20/00
Inventor 茅旭峰
Owner KANG JIAN INFORMATION TECH (SHENZHEN) CO LTD