Social e-commerce drainage fission WeChat application platform

Abstract

The invention relates to a social e-commerce drainage fission WeChat application platform, which comprises a server, a WeChat application platform management terminal, a plurality of merchant clients,a plurality of WeChat clients, a WeChat application platform management terminal and a plurality of merchant clients, wherein the plurality of WeChat clients is in communication connection with the server. The server comprises a marketing promotion module, a template engine module, a platform operation management module and a retail mall module. The WeChat application platform management end comprises a platform management home page, a service management page, a system management page, a data statistics page and an administrator menu page. Each merchant client comprises a commodity information management page, an order inventory management page and a settlement page. Each WeChat client comprises a applet page and a marketing activity page. The WeChat applet platform is adopted, platform development cost is saved, platform client drainage fission efficiency is improved, and the invention has the advantages of being low in cost and high in popularization efficiency.

Description

technical field [0001] The invention relates to a WeChat applet, in particular to a social e-commerce drainage and fission WeChat applet, which belongs to the field of social e-commerce. Background technique [0002] At present, traditional e-commerce platforms are facing the dilemma of rising development costs and traffic costs. Getting out of the traffic dilemma is the ultimate proposition for the second half of social e-commerce. The specific problems faced by traditional e-commerce are: ⑴Online traffic is getting more and more expensive, and paid promotions that were unaffordable last year are even more unaffordable this year. In 2018, this figure rose to 120-150 yuan / person; (2) the drainage is not accurate, and it is difficult to form continuous purchasing power and subsequent conversion, so all traffic that is not directed at brands and products is invalid traffic, and all traffic that cannot be converted is invalid. It is a waste of investment; (3) A large amount of...

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Problems solved by technology

[0003] The invention discloses a new solution for social e-commerce drainage and fission WeChat application platform, adopts the WeChat applet platform to save platform development costs, improves the efficiency of platform drainage and fission, and solves the problems of high development cost and low promotion efficiency of existing traditional e-commerce platforms

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