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Advertisement putting method and device

A technology of advertising placement and advertising, applied in the computer field, can solve problems such as the inability to verify the advertising effect

Pending Publication Date: 2021-05-21
BEIJING WODONG TIANJUN INFORMATION TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

At present, offline advertisements are generally spread out in a large area. As for whether the advertisement is a hot-bought product by users in the area, it is not known, and the effect of the advertisement cannot be verified.

Method used

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  • Advertisement putting method and device
  • Advertisement putting method and device
  • Advertisement putting method and device

Examples

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Embodiment Construction

[0044] Exemplary embodiments of the present invention are described below in conjunction with the accompanying drawings, which include various details of the embodiments of the present invention to facilitate understanding, and they should be regarded as exemplary only. Accordingly, those of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the invention. Also, descriptions of well-known functions and constructions are omitted in the following description for clarity and conciseness.

[0045] figure 1 It is a schematic diagram of the main flow of the advertisement delivery method in the embodiment of the present invention, such as figure 1 As shown, the method includes:

[0046] Step S101: Determine the category and delivery address of the items in each historical order in the historical order set.

[0047] In this embodiment, the order data is collec...

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Abstract

The invention discloses an advertisement putting method and device, and relates to the technical field of computers. A specific embodiment of the method comprises the steps of determining a category to which an article in each historical order in a historical order set belongs and a delivery address; for each category, clustering the historical orders under the category based on the delivery address to obtain a regional hot selling graph of the category; and determining a target category matched with the advertisement space based on the geographic position of the advertisement space and the regional hot selling map, and putting an advertisement of an article belonging to the target category to the advertisement space. According to the embodiment, targeted advertising can be carried out according to actual conditions of advertisement audiences, such as purchase tendency and preference, and accurate advertising is realized, so that the advertising effect can be improved. Moreover, after the advertisement is put, the putting effect of the advertisement can be monitored, adjustment can be carried out according to the monitored putting effect, and the putting experience of advertisers and the watching experience of users are greatly improved.

Description

technical field [0001] The invention relates to the field of computer technology, in particular to an advertisement delivery method and device. Background technique [0002] Advertising consists of online webpage advertisements, pop-up advertisements and message pushes, as well as offline posters, building advertisements, leaflets and other methods. At present, e-commerce advertisements are combined online and offline, so as to make the coverage wider. Online advertising can be recommended based on the user's purchase situation. But offline advertisements have addresses, such as advertisements at bus stops and posters on the side of the road. At present, offline advertisements are generally spread out in a large area. As for whether the advertisement is a hot-bought commodity by users in the area, it is not known, and the effect of the advertisement cannot be verified. Contents of the invention [0003] In view of this, the embodiments of the present invention provide a...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06K9/62
CPCG06Q30/0201G06Q30/0242G06Q30/0255G06Q30/0261G06Q30/0271G06F18/2321G06F18/23213
Inventor 叶强雷章明
Owner BEIJING WODONG TIANJUN INFORMATION TECH CO LTD
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