Unlock instant, AI-driven research and patent intelligence for your innovation.

Information delivery data processing method and device

A technology of information delivery and processing method, applied in the field of data processing, can solve the problem that the delivery budget is difficult to meet expectations and other problems

Pending Publication Date: 2021-07-09
加和(北京)信息科技有限公司
View PDF0 Cites 4 Cited by
  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The embodiment of the present invention provides a method and device for processing information delivery data, so as to at least solve the technical problem in the prior art that the delivery budget is difficult to meet expectations when delivering advertisements

Method used

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more

Image

Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
  • Information delivery data processing method and device
  • Information delivery data processing method and device
  • Information delivery data processing method and device

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0025] figure 2It is a schematic diagram of the calendar in August 2020. The entire month of August has a total budget, and each media (distribution channel) in August has its own total budget. In August, it is necessary to control the weekly budget allocation by week. There will be a weekly budget for each product. Simultaneously launch multiple media at different points, the calculation method of the budget is divided into two methods depending on the different points: 1) multiplied by the unit price per CPM (thousand impressions) of traffic, 2) package segment purchase; each has its own The total price of each day can be converted into a fixed budget value, and the total budget = the actual total cost of all points. The problem is that the total budget for multiple product launches is fixed, and the cost of each media point is also fixed, but the launch date and end date of each product in the launch cycle are not fixed, which eventually leads to the budget of each produc...

Embodiment 2

[0101] According to an embodiment of the present invention, an embodiment of an information delivery data processing device is provided, Figure 4 is a schematic diagram of a device for processing information delivery data according to an embodiment of the present invention, such as Figure 4 As shown, the device includes:

[0102] The acquisition module 40 is configured to acquire preset target data, wherein the target data includes: the first virtual resource allowed to be consumed by each product within a time period, and the allowed consumption at different points of different promotion routes per unit time of the second virtual resource.

[0103]The determining module 42 is configured to determine an initial delivery strategy according to the target data, wherein the initial delivery strategy is used to indicate the third virtual resource corresponding to each product in each unit time.

[0104] The adjustment module 46 is configured to adjust the initial delivery strat...

Embodiment 3

[0107] According to an embodiment of the present invention, a storage medium is provided, and the storage medium includes a stored program, wherein when the program is running, the device where the storage medium is located is controlled to execute the above method for processing information delivery data.

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

PUM

No PUM Login to View More

Abstract

The invention discloses an information delivery data processing method and device. The method comprises the steps that preset target data are acquired, and the target data comprise first virtual resources which are allowed to be consumed by each product in a time period and second virtual resources which are allowed to be consumed on different point locations of different promotion approaches in each unit time; an initial delivery strategy is determined according to the target data, and the initial delivery strategy is used for indicating a third virtual resource corresponding to each product in each unit time; and under the condition that a fourth virtual resource which is determined according to the initial delivery strategy and is allowed to be consumed by any product in the time period is different from the corresponding first virtual resource, adjusting the initial delivery strategy to obtain a target delivery strategy. The technical problem that in the prior art, the putting budget is difficult to conform to expectation during advertisement putting is solved.

Description

technical field [0001] The present invention relates to the field of data processing, in particular to a method and device for processing information delivery data. Background technique [0002] Some existing advertising budget control is based on the total budget, and the advertising budget is flexibly regulated during the real-time delivery process, so that the advertising budget is relatively evenly distributed on the high-quality advertising traffic within the predetermined time period, thereby improving advertising effect. It belongs to the active control of spending budget. After the delivery of the scheduled time period is completed, the entire budget may have been spent, or the consumption may not be completed, that is, its budget is difficult to estimate. [0003] It is also possible to passively control the budget expenditure, that is, within an agreed cycle, the expected budget ratio will be placed on different advertising positions under the multiple media, but ...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

Application Information

Patent Timeline
no application Login to View More
Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0273G06Q30/0272
Inventor 周广义
Owner 加和(北京)信息科技有限公司