Data object pushing method and device and server
A technology of data objects and objects, applied in the field of big data analysis, can solve the problems of poor push effect, no solution proposed, weak pertinence, etc., and achieve the effect of improving the push effect.
Pending Publication Date: 2021-10-15
CHINA CONSTRUCTION BANK
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Problems solved by technology
[0003] However, the existing user portrait characterization methods often have inaccurate user portrait characterization, which leads to problems such as poor pertinence and poor push effect when pushing related products and services to customers.
[0004]
For the above problems, no effective solution has been proposed
Method used
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[0060] In order to better understand the technical solution in the present specification, the technical solutions in the present specification are clear and completely described below in conjunction with the drawings in the present specification. The embodiment is merely a part of the embodiments of the present specification, not all of the embodiments. Based on the embodiments in this specification, one of ordinary skill in the art will belong to all other embodiments obtained by creative labor, and should belong to the scope of this specification.
[0061] See figure 1 As shown, the present specification embodiment provides a push method of a data object, wherein the method is specifically applied to the server side. In particular, the method can include the following:
[0062] S101: Get the properties of multiple client objects, as well as historical contact records for data objects for multiple client objects; wherein the plurality of customer objects include target customer o...
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The invention provides a data object pushing method and device and a server. Based on the method, attribute data of a plurality of customer objects including a target customer object are obtained; according to the attribute data of the customer objects, through preset clustering processing, the customer objects with similar contact preferences in the data objects are clustered together to obtain a plurality of customer groups; according to a preset construction rule, a plurality of similarity matrixes are constructed by utilizing historical contact records, about the data objects, of customer objects in the customer group; and according to the target similarity matrix of the target customer group where the target customer object is located, and in combination with historical contact records of customer objects in the target customer group about data objects, a target data object which is matched with the target customer object and accords with the contact preference of the target customer object in a large probability is determined, and the target data object is pushed. Therefore, accurate and targeted pushing of the target customer object can be realized, and the pushing effect of the data object is improved.
Description
Technical field [0001] This specification belongs to the technical field of large data analysis, in particular to push methods, devices, and servers of data objects. Background technique [0002] In large data analysis, platforms or institutions often need to combine a large number of business data to perform user portraits of users, and then perform related push to customers according to user portraits. [0003] However, the portrait method based on the existing user portrait often exists that the user portrait is inaccurate, which in turn leads to a problem that the relevant items are specifically pushed to the customer, and there is a problem of not strong, pushing effect. [0004] For the above problems, an effective solution has not yet been proposed. Inventive content [0005] This specification provides a push method, apparatus, and server of data objects to achieve accurate and targeted push for the target customer object, and improve the push effect of data objects. [...
Claims
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IPC IPC(8): G06F16/9535G06Q30/06G06K9/62
CPCG06F16/9535G06Q30/0631G06F18/23213
Inventor 陈鹏蔡科池冰晴
Owner CHINA CONSTRUCTION BANK