Advertisement targeted delivery management method and system based on information flow

Abstract

The invention discloses an advertisement targeted delivery management method and system based on information flow, on one hand, the advertisement targeted delivery management method based on the information flow comprises the following steps: presetting an original growth video advertisement scene, an advertisement picture and a lottery questionnaire program; capturing advertisement content information; screening advertisement pictures and displaying the advertisement pictures in an information flow scene; an advertisement picture is clicked for advertisement playing, an original growing video advertisement scene is embedded in the advertisement picture to generate a pop-up window advertisement, and a user clicks the pop-up window advertisement to enter the original growing video advertisement scene for online experience; and the advertisement putting end uniformly manages advertisement putting backflow data. On the other hand, the invention further provides an advertisement targeted delivery system based on the information flow. The method has the advantages that the data barrier of a media end can be broken, advertisement putting management integration is achieved, audiences can interact and experience an original growing video advertisement scene online, and cross-media frequency control over advertisement putting can be carried out on a single user.

Description

technical field [0001] The present invention relates to the technical field of advertisement placement, and more particularly, to an information flow-based advertisement directional placement management method and a system thereof. Background technique [0002] Information stream advertisements are content stream advertisements of information media or audiovisual media, which are advertisements that are mixed with content and presented to target customers. In the prior art, the method for delivering advertisements based on information flow adopts the method for delivering advertisements based on information flow based on single media on-demand distribution. In the process of advertisement delivery, it mainly relies on the user data and The information flow ecosystem is used to capture the user's intention, and then according to the user's intention, advertisements are delivered to the user according to their own needs, so as to stimulate the audience's initiative and encoura...

AI Technical Summary

Problems solved by technology

[0003] However, although the existing information flow-based advertisement placement method can meet certain advertisement placement requirements, it adopts the information flow advertisement placement method based on a single media on-demand allocation. Frequency control function, in the process of advertising, it is easy to appear that the same advertisement is delivered to the same user countless times, not only the priority of advertising is inflexible, it is easy to cause waste of exposure resources, and it is easy to cause interference to users; , the existing advertising delivery method based on information flow, the advertisements delivered are all single short video advertisements, which cannot satisfy the online interactive experience function between the audience and the original long video advertising scene, and the existing information flow-based advertisement Advertisements are placed and managed independently through each media terminal. Due to the data barriers between the media terminals, the advertising delivery channels and delivery data are scattered, and the return data management is difficult, making it impossible to realize advertising delivery. Management integration, it is difficult to meet the actual application requirements

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