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Advertisement information acquisition and real-time analysis system and method thereof

A technology for advertising information and real-time analysis, applied in advertising information collection and real-time analysis system and its fields, can solve the problems of increased user cost, inconvenient portability and operation, and high cost of non-contact IC cards, achieving a wide range of applications and advertising monitoring. and analyze real-time effects

Inactive Publication Date: 2005-06-29
GMEDIA TECH BEIJING
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The problem with this system is that the cost of non-contact IC cards is relatively high, and they need to be pasted on the advertising media one by one. It is not suitable for advertisements in newspapers and magazines with large circulation, and is more suitable for outdoor advertisements such as subway cars.
At the same time, when reading the non-contact IC card, the user must connect the reading device on the mobile phone, which not only increases the cost of the user but also makes it inconvenient to carry and operate.

Method used

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  • Advertisement information acquisition and real-time analysis system and method thereof
  • Advertisement information acquisition and real-time analysis system and method thereof
  • Advertisement information acquisition and real-time analysis system and method thereof

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0043] In the advertisement information collection and analysis system according to Embodiment 1 of the present invention, the advertisement information carrier uses a barcode.

[0044] Figure 2 lists the patterns of some one-dimensional and two-dimensional barcodes. The barcode is composed of black and white graphics that can be encoded and automatically recognized. It can be encoded by a computer and can be produced on a barcode printing device, or output electronic files to a printing and typesetting device. Or film output equipment, and plate printing together with the advertisement. The barcode can be read by a photoelectric sensing device such as CCD or CMOS to read graphic data, and the graphic data is interpreted as previously compiled data by a decoding device.

[0045] Fig. 3 is a block diagram of an information writing device. Advertisement information such as: advertising media, region of origin, advertisement content, advertiser, etc., input the barcode encoder (...

Embodiment 2

[0059] Embodiment 2 is based on Embodiment 1, adding the monitoring and analysis of a series of operations starting from the mobile phone obtaining advertisement content from the network through the URL. In this way, the consumer's behavior, transaction intention, etc. are analyzed, and the analysis result can be sent to the advertiser through the advertiser's terminal, and further information can be provided to the consumer based on the analysis.

[0060] Fig. 12 is a block diagram based on Embodiment 1, which adds the monitoring and analysis of a series of operations starting from the mobile phone obtaining advertisement content from the network through the URL. After the mobile terminal (1) obtains the advertisement content from the advertisement server (4) through the URL, the mobile terminal operation information (2) of the mobile terminal is transmitted to the advertisement server (4) through the network (3) and stored in the advertisement server. The mobile terminal ope...

Embodiment 3

[0064] In Embodiment 3, on the basis of Embodiment 1, the carrier medium of the advertisement barcode (that is, the advertisement medium) is changed to display terminals (including television sets) such as CRT, LCD, PDP, and projection.

[0065] FIG. 15 is a block diagram of an information writing device based on the third embodiment. Advertisement information such as: advertising media, region of origin, advertisement content, advertiser, etc., input the barcode encoder (1) through the computer, and the barcode encoder corresponds the advertisement information to one or a group of advertisement IDs, and converts the advertisement IDs into barcodes Graphical information, the barcode graphic information is input into the computer display screen (2), and its barcode is a computer display barcode (5), which is used to display together with the advertisement or content displayed on the computer; or the barcode graphic information is input into the TV (3 ), the barcode is a TV disp...

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Abstract

This invention discloses an advertising information collection and real-time analysis system, which comprises the following steps: ad information carrier to carry ad information; information writing device to compile the information of the ad information; information reading device to read the information in the carrier; position information acquiring device to get the position information of mobile terminal; time information acquiring device to get the time information of the mobile terminal; mobile terminal to send and receive information through network. The mobile terminal comprises the information-reading device, position information acquiring device and time information acquiring device.

Description

Technical field: [0001] The invention relates to a system and a method for monitoring and analyzing advertisements in real time by using a mobile terminal (especially a mobile phone) and a network. Background technique [0002] In recent years, the Internet has been widely used, and access to the Internet through mobile phones has gradually become popular. People can enjoy various services such as purchasing commodities, booking hotels, and browsing information through the Internet. At the same time, newspapers, magazines, and posters are publishing more and more advertisements with URLs to guide people to visit relevant web pages to obtain more information. [0003] However, in order to access the network, the user must input a string of URLs on the terminal device. This cumbersome operation of entering the network is very troublesome for mobile phone users. For computer terminals that are relatively convenient for inputting URLs, often when users see advertisements, the c...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G01S19/48G06Q30/00H04L12/00
CPCG06Q30/02G06Q30/0201H04W4/02H04W4/06H04W4/029
Inventor 沈维
Owner GMEDIA TECH BEIJING
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