At the same time, conventional mail-order,
facsimile, and telephone-based commercial transactions (and especially non-
interactive television-based home shopping) have declined somewhat but certainly not to the degree commensurate with the expected decline due to the proliferation of on-line ordering capabilities.
Notwithstanding the tremendous growth in availability of on-line offerings of products and services, there has been a very significant challenge (and in some cases, barrier) to continued success and growth of on-line commerce—the escalating growth of fraudulent on-line transactions.
But fraudulent on-line transactions are only a part of the problem—the true risk of on-line commerce, as perceived by most consumers, is the theft, or misappropriation, of
consumer CFD that may later be used not only to place fraudulent on-line orders, but also for other secondary purposes, such as placing off-line fraudulent mail,
facsimile, or telephone orders, in addition to being utilized as a basis for even more dangerous activities, such as
identity theft.
Furthermore, recent increased scrutiny of methods used by various terrorist organizations to obtain funds, equipment and supplies has demonstrated that such organizations frequently engage in fraudulent on-line transactions, CFD misappropriation, and
identity theft.
Theft or misappropriation of CFD has always been a problem with conventional telephone (e.g., catalog or television shopping network based orders), and mail-order or facsimile-based commercial transactions, because the customer was forced to provide the CFD verbally to an employee of the merchant, or in writing by sending the CFD as part of an
order form through facsimile or by conventional mail.
While in certain areas on-line transactions may offer a greater deal of security for transmission of CFD between a customer and a merchant, the challenge of CFD theft by individuals with external or internal accesses to the merchants' computer systems remains.
However, all of the above approaches suffer from a number of disadvantages that make them cumbersome, expensive, impractical, or otherwise difficult to implement: Required changes in current commercial transaction infrastructure, (which is virtually impossible or impractical), or that add a significant per-transaction expense, such as use of
third party secure agents; Required special
software and / or hardware for one or more of the involved parties (i.e., customer, merchant, FSP, etc.).
However, this approach requires customers to purchase expensive hardware and to deal with complex biometric
software, and has thus failed to capture
consumer confidence and approval; and Requiring the customer to memorize any passwords, codes, PIN numbers.
In addition, most of the previously known solutions are limited to on-line transactions only, and thus cannot be utilized to address fraud issues in other types of purchase transactions (e.g., telephone, facsimile, or mail order transactions).
This resulted in banks and other financial institutions having to provide added assurances (promises of insurance coverage for fraud and
identity theft) to appease the worried public, while at the same time steadily increasing the cost-per-transaction.
Nevertheless, the vast majority of consumers are still wary of making on-line purchases, and while the growth of Internet commerce is very impressive, it is still far from its maximum potential.