Method for transfer of information related to targeted content messages through a proxy server

Abstract

Information transfer methods for exchange of information with a wireless access terminal (W-AT) includes receiving a first message from the W-AT, the first message including first information provided by the W-AT and an address of the W-AT capable of identifying the W-AT, converting the first message to an anonymized message by replacing the W-AT address with a transaction identifier (ID), transmitting the anonymized message to a remote server, receiving a first response from the remote server, the first response having response information and the anonymized address information, converting the first response to a second response by replacing the transaction ID with the W-AT address, and transmitting the second response to the W-AT.

Description

RELATED APPLICATIONS[0001]The present Application for Patent claims priority to Provisional Application No. 60 / 948,450 entitled “USER PROFILE GENERATION ARCHITECTURE FOR MOBILE ADVERTISING” filed Jul. 7, 2007, and Provisional Application No. 60 / 948,451 entitled “USER PROFILE GENERATION ARCHITECTURE FOR MOBILE ADVERTISING USING SECURE EXTERNAL PROCESSES” filed Jul. 7, 2007, and Provisional Application No. 60 / 948,452 entitled “METHOD AND SYSTEM FOR PROVIDING TARGETED ADVERTISING BASED ON A USER IN A MOBILE ENVIRONMENT” filed Jul. 7, 2007, and Provisional Application No. 60 / 948,453 entitled “USER PROFILE GENERATION ARCHITECTURE FOR MOBILE ADVERTISING USING PROFILE ATTRIBUTES HAVING VARIABLE CONFIDENCE LEVELS” filed Jul. 7, 2007, and Provisional Application No. 60 / 948,455 entitled “METHOD AND SYSTEM FOR DELIVERY OF TARGETED ADVERTISING BASED ON A USER PROFILE IN A MOBILE COMMUNICATION DEVICE” filed Jul. 7, 2007, and Provisional Application No. 60 / 948,456 entitled “USER PROFILE GENERATIO...

AI Technical Summary

Benefits of technology

[0015]In another exemplary embodiment, an apparatus includes processing circuitry; and a memory coupled to the processing circuitry that includes a first set of instructions for receiving a first message from a W-AT, the first message including first information related to targeted content messages provided by the W-AT and an address of the W-AT capable of identifying the W-AT, a second set of instructions for converting the first message to an anonymized message by replacing the W-AT address with a transaction identifier (ID), a third set of instructions for transmitting the anonymized message to a remote server, a fourth set of instructions for receiving a first response from the remote server, the first response having response information and the anonymized address information, a fifth set of instructions for converting the first response to a second response by replacing the transaction ID with the W-AT address, and a sixth set of instructions for transmitting the second response to the W-AT.

Problems solved by technology

Unfortunately, the information that makes some forms of targeted advertising possible may be restricted due to government regulations and the desire of people to limit the dissemination of their personal information.

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