Audio-visual point-of-sale presentation system and method directed towards vehicle occupant
a technology of audio-visual and vehicle occupants, applied in the field of point-of-sale methods and systems, can solve the problems of high turnover rate of technicians who are themselves well versed in the performance benefits, similar consumer education and sales problems, and longer total time associated with a quick oil chang
Inactive Publication Date: 2010-04-29
VESCO OIL CORP
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- Application Information
AI Technical Summary
Benefits of technology
This system reduces service delays and enhances customer education by providing targeted information directly to vehicle occupants, improving sales efficiency and customer engagement, while allowing technicians to focus on service without interrupting their work.
Problems solved by technology
Unfortunately, total time associated with a quick oil change is considerably longer owing to the need for a technician to explain various oil grade options and the relative merits of various ancillary maintenance products and services.
An additional problem associated with car owner education about various oil change options and services is the turnover rate of technicians who are themselves well versed in the performance benefits of the various product and service options.
Similar consumer education and sales problems are also encountered in drive-through sales settings such as carwashes, parking lots, food and beverage serving establishments, liquor stores, banks, pharmacies, and dry cleaners.
The common features of these sales settings are that consumer education and sales requires considerable service-provider education and often a delay in service provision.
Method used
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Embodiment Construction
[0013]The present invention has utility in providing a point-of-sales method associated with services delivered to an occupant of a vehicle or a subject waiting remote from a vehicle maintenance event. Through a visual display external to the vehicle synchronized with an audio portion broadcast optionally to a vehicle passenger compartment occupant, sales, education, or pure entertainment content is provided to a vehicle passenger compartment occupant. In a particular embodiment, a vehicle occupant is prompted to tune the vehicle radio to a particular frequency and the vehicle's occupant selects a presentation of interest to them. The vehicle occupant would then observe a visual presentation provided on the screen while receiving a synchronized audio portion of the presentation via vehicle speakers. The present invention allows a vehicle occupant to receive point-of-sales information independent of the need for a service technician or service provider to delay the provision of servi...
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An audio-visual presentation system delivering a presentation to a vehicle passenger compartment is provided that includes a video display mounted external to a vehicle passenger compartment and viewable from within the compartment. A controller provides a video signal to the display and an audio signal. The audio signal is broadcast by an antenna coupled to the controller as a radio frequency is received by a vehicle radio and discernable to a vehicle sound system. The audio-visual presentation system is particularly well suited as a method of education and sale regarding vehicle service products. Rather than providing a discernable audio signal through a vehicle sound system, it is appreciated that a portable radio set is readily placed within a vehicle passenger compartment or the audio signal delivered via a wireless network. A still further advantage is realized by providing a technician servicing the vehicle with a microphone operative to interrupt the audio signal of the presentation so as to convey vehicle service information regardless of whether the presentation is viewed within the vehicle compartment or in a remote waiting room. The audio-visual presentation is readily tailored to the past viewing and / or purchase history of a potential customer.
Description
CROSS-REFERENCE TO RELATED APPLICATIONS[0001]This application is a continuation of U.S. patent application Ser. No. 11 / 555,360, now U.S. Pat. No. 7,609,173; which in turn claims priority of U.S. Provisional Patent Application Ser. No. 60 / 732,105 filed Nov. 1, 2005 and Ser. No. 60 / 819,784 filed Jul. 10, 2006, which are incorporated herein by reference.FIELD OF THE INVENTION[0002]The present invention in general relates to a point-of-sale method and system, in particular to a point-of-sale method aimed at a vehicle occupant through external visual display in conjunction with an audio portion communicated via a vehicle radio.BACKGROUND OF THE INVENTION[0003]While it was once required that a vehicle oil change entailed placing a vehicle in the custody of a mechanic and either leaving the vehicle for later pickup or remaining in a garage waiting room until the oil change was completed, rapid service oil change establishments have greatly streamlined the oil change process. As currently p...
Claims
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IPC IPC(8): H04N5/445H04R3/00G06Q30/00G06Q50/00G06Q20/20G06Q30/02H04H1/00H04H20/62
CPCG06Q20/202G06Q30/0268G09F21/04G09F27/00H04H20/62H04N5/775H04N7/18H04N21/4122H04N21/41415H04N21/41422H04N21/43637H04N21/4532H04N21/8106G06Q30/0265G09F21/049
InventorVANDERWALL, MARK T.EPSTEIN, LENAEPSTEIN, LILLIAN
OwnerVESCO OIL CORP