Method and system for customizing content on a server for rendering on a wireless device

Abstract

A server implemented method for processing data for rendering on a wireless device. A request to execute a generic application may be received. The server identifies a custom configuration for the generic application based on the wireless device access attributes, e.g., time zone, location, date, time zone, season, user's habit, user's interaction, user's interest, etc., wherein the custom configuration is operable to tailor the appearance of the generic application. The server configures the generic application based on the identified custom configuration to generate a customized application. The customized application may be executed on the server to generate a renderable customized application that is operable for rendering by the wireless device. The renderable customized application may be provided for transmission to the wireless device. The renderable customized application may be transmitted to the wireless device for rendering.

Description

RELATED ART[0001]This Application claims the benefit and incorporates by reference in its entirely the provisional application Ser. No. 61 / 000,134, inventor Philippe Clavel, entitled “A METHOD AND SYSTEM FOR CUSTOMIZING CONTENT ON A SERVER FOR RENDERING ON A WIRELESS DEVICE” that was filed on Oct. 23, 2007.TECHNICAL FIELD[0002]Embodiments of the present invention relate to the field of wireless communication systems. More particularly, embodiments of the present invention relate to a method and system for customizing content on a server for rendering on a wireless device.BACKGROUND ART[0003]Popularity of wireless devices has increased tremendously in recent years. For example, the use of cellular phones, personal digital assistants (PDAs), PalmPilots, BlackBerrys, laptops, IPods, IPhones, etc., have become prevalent in the market. The increase in the number of wireless devices has also increased the demand for various applications and content to run and be rendered on various wirele...

AI Technical Summary

Benefits of technology

This patent describes a technology that allows software vendors and content providers to customize the appearance, look, and feel of their applications or content based on the user's access attributes, such as time, location, and interests. This helps to improve the user experience and make the content more relevant to them. Additionally, the technology also allows for the customization of advertisements and other advertising content, making it more likely to be viewed and acted on. This results in better advertising success rates while conserving battery power and reducing processing load on the user's device. Overall, this technology helps to reduce software development costs and make applications and content more effective and engaging for users.

Problems solved by technology

Unfortunately, applications and content are usually rendered generically on wireless devices.

Thus, the application / content rendered fails to impact the user as effectively as it would have if the appearance, the look and feel of application / content were to be tailored based on the wireless device attributes that includes user attributes.

Unfortunately, with growing use of wireless devices and ever increasing number of users, tailoring the appearance and customizing the look and feel of application / content for each user has become a daunting task.

Moreover, the increase in the number of applications and the need to tailor the appearance of each application to a given user has increased the cost of developing applications / content.

Rendering generic application / content without customizing the appearance, look and feel of the application / content is undesirable because it fails to consider various factors such as the season.

As a result, a fresh cooling appearance that may be appealing to a user in the midst of the summer in Australia would not be desirable for a user in the cold winter days of Chicago for example.

Similarly, rendering generic application / content without customizing the appearance, look and feel of the application / content based on the time of the day the request is made is undesirable.

For example, the appearance, look and feel of the application / content in the morning cannot be customized to have an up tempo feel to it, energizing the user to take on user's daily life without considering the time of the day.

Similarly, the appearance, look and feel of the application / content in the evening cannot be customized to have a relaxing and soothing feel to enable the user to unwind without considering the time.

Thus, content / application providers fall short of fully impacting the user and further fail to positively impact the user's experience.

Under similar rationale, rendering generic application / content without considering the time zone is undesirable.

Thus, not considering the time zone fails to enable the content / application provider to customize the appearance, look and feel of the application / content to have a full impact on the user's experience, as discussed and presented above.

Furthermore, rendering generic application / content without considering the date is undesirable because the appearance of an application / content cannot be customized to have a conforming theme based on a particular date.

For example, during Halloween, content / application cannot be customized to have a conforming appearance, look and feel of Halloween without considering the date.

Similarly, during Christmas, content / application cannot be customized to have a conforming appearance, look and feel of Christmas without considering the date.

Thus, content / application providers fall short of providing the user with a positive and full impact of a particular date.

Moreover, rendering generic application / content without considering the location of the user is undesirable because the appearance of an application / content cannot be customized to have a conforming theme based on the location.

Thus, content / application providers are unable to automatically customize the appearance, look and feel of content / application to be rendered by users in different location without considering the location of the user.

In general, wide mass advertising without considering attributes of a user is ineffective with a very low success rate at best.

In general, factors such as time, time zone, location, season, user's behavior, user's interest, etc. are not considered by application / content providers to customize offerings to the wireless device user, thereby resulting in a low success rate and ineffective advertising.

For example, ignoring that it is morning and that a user is near a coffee shop, results in a lost opportunity to send a coupon for a cup of coffee when the user is accessing an application / content on a wireless device.

Similarly, ignoring that it is evening and that a user is at home and have previously searched for movie rentals, results in a lost opportunity to send a coupon for renting a movie when the user is accessing an application / content on a wireless device.

Thus, advertisers are unable to tailor their advertisings to target users using an application / content based on a wireless device access attributes, e.g., location, time, user's behavior, time zone, date, etc.

Moreover, customizing content / application by a wireless device is undesirable because it places a drain on a limited processing power of a wireless device.

Moreover, customizing content / application by a wireless device places a drain on the battery power of a wireless device.

Furthermore, the entire library of attributes needed to customize a generic application / content to provide it with a certain appearance, look and feel cannot be stored on a wireless device due to limited storage availability on a wireless device.

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