Method and system for customizing content on a server for rendering on a wireless device

Abstract

A server implemented method for processing data for rendering on a wireless device. A request to execute a generic application may be received. The server identifies a custom configuration for the generic application based on the wireless device access attributes, e.g., time zone, location, date, time zone, season, user's habit, user's interaction, user's interest, etc., wherein the custom configuration is operable to tailor the appearance of the generic application. The server configures the generic application based on the identified custom configuration to generate a customized application. The customized application may be executed on the server to generate a renderable customized application that is operable for rendering by the wireless device. The renderable customized application may be provided for transmission to the wireless device. The renderable customized application may be transmitted to the wireless device for rendering.

Description

RELATED ART[0001]This Application claims the benefit and incorporates by reference in its entirely the provisional application Ser. No. 61 / 000,134, inventor Philippe Clavel, entitled “A METHOD AND SYSTEM FOR CUSTOMIZING CONTENT ON A SERVER FOR RENDERING ON A WIRELESS DEVICE” that was filed on Oct. 23, 2007.TECHNICAL FIELD[0002]Embodiments of the present invention relate to the field of wireless communication systems. More particularly, embodiments of the present invention relate to a method and system for customizing content on a server for rendering on a wireless device.BACKGROUND ART[0003]Popularity of wireless devices has increased tremendously in recent years. For example, the use of cellular phones, personal digital assistants (PDAs), PalmPilots, BlackBerrys, laptops, IPods, IPhones, etc., have become prevalent in the market. The increase in the number of wireless devices has also increased the demand for various applications and content to run and be rendered on various wirele...

AI Technical Summary

Benefits of technology

[0023]As a result, embodiments of the present invention relieve software vendors and content providers from tailoring appearance, look and feel of their applications/content because the server automatically tailors the appearance, look and feel of a generic application/content based on a wireless device access attributes. Thus, the cost of developing application/content is reduced. Moreover, tailoring the appearance, look and feel of a generic application/content based on a wireless device access attributes, e.g., time, location, time zone, season, date, etc., improves user's experience. Similarly, tailoring the appearance, look and feel of a

Problems solved by technology

Unfortunately, applications and content are usually rendered generically on wireless devices.

Thus, the application/content rendered fails to impact the user as effectively as it would have if the appearance, the look and feel of application/content were to be tailored based on the wireless device attributes that includes user attributes.

Unfortunately, with growing use of wireless devices and ever increasing number of users, tailoring the appearance and customizing the look and feel of application/content for each user has become a daunting task.

Moreover, the increase in the number of applications and the need to tailor the appearance of each application to a given user has increased the cost of developing applications/content.

Rendering generic application/content without customizing the appearance, look and feel of the application/content is undesirable because it fails to consider various factors such as the season.

As a result, a fresh cooling appearance that may be appealing to a user in the midst of the summer in Australia would not be desirable for a user in the cold winter days of Chicago for example.

Similarly, rendering generic application/content without customizing the appearance, look and feel of the application/content based on the time of the day the request is made is undesirable.

For example, the appearance, look and feel of the application/content in the morning cannot be customized to have an up tempo feel to it, energizing the user to take on user's daily life without considering the time of the day.

Similarly, the appearance, look and feel of the application/content in the evening cannot be customized to have a relaxing and soothing feel to enable the user to unwind without considering the time.

Thus, content/application providers fall short of fully impacting the user and further fail to positively impact the user's experience.

Under similar rationale, rendering generic application/content without considering the time zone is undesirable.

Thus, not considering the time zone fails to enable the content/application provider to customize the appearance, look and feel of the application/content to have a full impact on the user's experience, as discussed and presented above.

Furthermore, rendering generic application/content without considering the date is undesirable because the appearance of an application/content cannot be customized to have a conforming theme based on a particular date.

For example, during Hal

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