A server implemented method for processing data for rendering on a wireless device. A request to execute a generic application may be received. The server identifies a custom configuration for the generic application based on the wireless device access attributes, e.g., time zone, location, date, time zone, season, user's habit, user's interaction, user's interest, etc., wherein the custom configuration is operable to tailor the appearance of the generic application. The server configures the generic application based on the identified custom configuration to generate a customized application. The customized application may be executed on the server to generate a renderable customized application that is operable for rendering by the wireless device. The renderable customized application may be provided for transmission to the wireless device. The renderable customized application may be transmitted to the wireless device for rendering.