A content delivery system includes a remote data center in wireless communication with a vehicle telematics system. The remote data center includes a content server, an automated voice recognition system, and a database. The remote data center utilizes combinations of GPS information, voice automation technology, and preconfigured vehicle operator preferences to deliver content to vehicles over a wireless link. The content delivery system includes a web portal at which vehicle operators configure personal profiles, including information regarding personal preferences and/or information pertaining to application access. The web portal feeds the profile information to the remote data center over a remote Internet connection. The remote data center stores the preconfigured vehicle operator profiles in the database, which is later accessed in response to vehicle operator commands recognized by the voice recognition system.