A wearable, item attaching, apparel clamp is disclosed. The clamp broadly includes a clamping jaw and an underlying opposed clamping jaw capable of permanently or temporarily attaching a personal item either directly or indirectly to whatever substrate or fabric edge the clamp is attached. The clamping jaw attaches to the underlying jaw via a hinge element which includes a fulcrum. An article connecting element attaches to the clamping jaw and extends toward or beyond the securing portion of the clamping jaws. The connecting element contains a resilient opening large enough to attach a second item directly or indirectly. Such other item may include a key chain, chain link, receptacle, or the like, thus enabling the item to hang below the bottom of the clamp. The underlying clamping jaw(s) distribute the weight of the attached item relative to the clamp preventing the flexible substrate to which the clamp can fasten from excessive bending. The clamp can also be used to attach the personal item to another accessory such as a purse, beach bag, backpack, etc. In addition it is conceivable that the invention could be used to attach items to upholstery, curtains, blankets, towels, or even to hang items from a clothes line, cooking pots, etc.