The present application provides a kind of vehicle exterior
display device, can be according to the positional relationship of the vehicle and
pedestrian, the display of the intended communication party is targeted, beneficial information is communicated to the other party.Vehicle exterior
display device has: the positional
information acquisition part of the vehicle, obtains the positional information of the vehicle;Crosswalk positional
information acquisition part, obtains the positional information of crosswalk;Surrounding information detection part, detects the
pedestrian of the surrounding of the vehicle;Display part, with the display area that can be visually confirmed from the outside of the vehicle, and can change the relative position of display area and the vehicle;And display control part, based on the positional relationship of the vehicle, crosswalk and
pedestrian, to change the display information and the display area of display information displayed by display part.The vehicle exterior
display device of the present application plays the following effects: can be according to the positional relationship of the vehicle and pedestrian, the display of the intended communication party is targeted, beneficial information is communicated to the other party.