The invention provides a preparation method of neodymium iron boron permanent magnet material. The method includes: attaching attachment on the surface of a neodymium iron boron magnet parent, sintering under the protection of vacuum or inert gases, and performing aging treatment. The attachment comprises (R1xR2y)aTbMcAdHe alloy powder, wherein R1 is Dy and/or Tb, R2 is at least one of La, Ce, Pr, Nd, Sm, Ho, Y and Sc, T is iron and/or cobalt, M is at least one of Al, Cu, Zn, Sn, Ga, Ge, Nb, V, W, Ti, Ni, Zr, Ta, Mn, Cd and Mo, A is boron and/or carbon, H is hydrogen, 40wt%</=a</=80wt%, 1wt%</=c</=20wt%, 0wt%</=d</=5wt%, 0.2wt%</=e</=1wt%, the balance of b, x>/=10wt%, y>/=0wt%, x+y=100wt%, and the oxygen content of the (R1xR2y)aTbMcAdHe alloy powder is lower than 1000ppm. Compared with the prior art, the neodymium iron boron permanent magnet material has the advantages that the residual magnetism (Br), coercive force (Hcj) and maximum magnetic energy product ((BH)max) are increased.