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An analyzer, a system and a method for defining a preferred group of users

A technology of user groups and analyzers, applied in the field of analyzers, can solve the problems of high sales and marketing costs, and achieve the effects of reducing cost, quickly launching the market, and reducing total costs

Inactive Publication Date: 2007-11-21
XTRACT
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] Traditional merchandising efforts, in addition to the above disadvantages, also make selling and merchandising costs unnecessarily high by sending multiple messages to various people who are not interested in the new product
A further disadvantage of so-called mass marketing is that people who may be interested in a new product will not necessarily know of the sales promotion of interest from all the messages received

Method used

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  • An analyzer, a system and a method for defining a preferred group of users
  • An analyzer, a system and a method for defining a preferred group of users
  • An analyzer, a system and a method for defining a preferred group of users

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Embodiment Construction

[0037] Figure 1 shows the system invented by the present invention. Figure 1 shows a user 1 of the service, a network node (or service provider) 2, a database (or server) 3 and an analyzer 4. In this regard, the network node 2 can be, for example, a mobile phone operator or an electronics store. The service can be, for example, a call connection between two subscribers 1 or the sale of books via the Internet, for example. Although the following representations consider users (labeled 1 in FIG. 1 ), those skilled in the art realize that, for example, a user of a mobile communication system utilizes a mobile terminal to connect to other users, i.e. a user uses his / her mobile terminal to Make a call (or send a message) to another user.

[0038] According to the inventive principle of the present invention, the network node 2 is connected to a database 3, which records information of the user 1 . The information may include User 1's communication data, User 1's earlier purchase...

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Abstract

The present invention relates to an analyzer, a system, a method, and a computer-readable medium for defining a preferred group of users, wherein the group is defined in the following way. The analyzer receives data from a data network node, which may be e.g. a (plurality of) data-base(s). After receiving the data, there is determined a social network of the users and a set of parameters for each user. The set of parameters may comprise e.g. an innovator score, a repeat user score and a social influence score. After the above de- termination, there is determined the preferred group of users based on the social network and the set of parameters. The information (or indication) of the preferred group of users may be utilized in various marketing activities (e.g. product launch or churn management).

Description

technical field [0001] The present invention relates to an analyzer, system and method for defining preferred user groups based on user data. Information on preferred user groups can be utilized, for example, in new product launches, marketing campaigns, trade management and planned marketing. Background technique [0002] Active users of today's rapidly developing products, such as computer software, want to be aware of any new software versions or updates thereof. They also want to know new features and benefits of those products (compared to older versions) before they are released. Still other users are interested in release dates and possibly other information of new versions of new products that they may receive. Another interest from which a certain group of people want to know about new releases is books and movies. In this case, one might be interested in a particular writer (or a particular type of book) or director (or a particular type of movie). These are pe...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q90/00G06FG06Q10/00G06Q30/00
CPCG06Q10/107G06Q30/02
Inventor K·基威洛托J·萨拉马基
Owner XTRACT