Method, system, and client terminal for playing back advertisement in procedure of buffering network living broadcast

Abstract

The method comprises: after the client side of network direct broadcast gets the play instruction, it gets the stream media data corresponding to the currently-watched channel of user from network, searches the advertisement content corresponding to the user's currently-watched channel saved in local, and triggers the playing; when the stream media amount obtained by client side of network direct broadcast reaches a preset amount, stopping the playing of said advertisement content, and starting to play the obtained stream media data. Said system comprises: advertisement server and network direct broadcast client side.

Description

technical field [0001] The present invention relates to computer network technology, in particular to a method, system and client for playing advertisements during network live broadcast buffering. Background technique [0002] Webcast technology is a technology based on Internet communication that provides users with real-time playback of streaming media programs (such as TV, radio, movies, etc.). With the continuous maturity of network transmission technology and streaming media technology, live streaming services provided through high-speed Internet are becoming more and more popular, and many live streaming systems have emerged, such as PPLive, MySee, PPStream, etc. Streaming media content providers, webcast operators and webcast clients form the main body of the webcast system. [0003] Before playing the program, the webcast client needs to obtain streaming media data from the Internet. When the received streaming media data reaches the set amount, it will trigger the...

AI Technical Summary

Problems solved by technology

The disadvantage of this processing method is that during the buffering process, the user is eager to see the playback screen, so the user's visual focus will stay in the live display area and the buffer information prompt area, and the long-term black screen will easily make the user feel restless emotions, and waste this precious time that can make the user's visual focus gather

However, because the material played during the buffering time is installed at the same time as the webcast client is installed, the material played by the webcast client is the same every time the webcast client performs buffering, which easily makes the user feel bored. The precious time to make the user's visual focus gather does not generate any commercial value

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