Method, system, and client terminal for playing back advertisement in procedure of buffering network living broadcast

A webcast and client-side technology, applied in the field of computer networks, can solve problems such as user restlessness, waste, user boredom, etc., and achieve the effect of improving viewing experience and avoiding monotony and boring

Active Publication Date: 2007-12-26
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
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AI Technical Summary

Problems solved by technology

The disadvantage of this processing method is that during the buffering process, the user is eager to see the playback screen, so the user's visual focus will stay in the live display area and the buffer information prompt area, and the long-term black screen will easily make the user feel restless emotions, and waste this precious time that can make the user's visual focu

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  • Method, system, and client terminal for playing back advertisement in procedure of buffering network living broadcast
  • Method, system, and client terminal for playing back advertisement in procedure of buffering network living broadcast

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[0052] The present invention provides a method, system and client for playing advertisements during the buffering process of the live network broadcast, which realizes playing advertisements during the data buffering process before the broadcasting of the program of the live network client, thus avoiding the lack of display screen during the buffering process. The monotony and boringness brought about can also provide advertising revenue for video content providers and webcast operators and create commercial value.

[0053] The main realization principles, specific implementation methods and corresponding beneficial effects of the technical solution of the present invention will be described in detail below in conjunction with each accompanying drawing.

[0054] Please refer to Fig. 1, this figure is the flow chart of the method for broadcasting advertisement in the network broadcast buffering process of the present invention, and its main implementation process is:

[0055] S...

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Abstract

The method comprises: after the client side of network direct broadcast gets the play instruction, it gets the stream media data corresponding to the currently-watched channel of user from network, searches the advertisement content corresponding to the user's currently-watched channel saved in local, and triggers the playing; when the stream media amount obtained by client side of network direct broadcast reaches a preset amount, stopping the playing of said advertisement content, and starting to play the obtained stream media data. Said system comprises: advertisement server and network direct broadcast client side.

Description

technical field [0001] The present invention relates to computer network technology, in particular to a method, system and client for playing advertisements during network live broadcast buffering. Background technique [0002] Webcast technology is a technology based on Internet communication that provides users with real-time playback of streaming media programs (such as TV, radio, movies, etc.). With the continuous maturity of network transmission technology and streaming media technology, live streaming services provided through high-speed Internet are becoming more and more popular, and many live streaming systems have emerged, such as PPLive, MySee, PPStream, etc. Streaming media content providers, webcast operators and webcast clients form the main body of the webcast system. [0003] Before playing the program, the webcast client needs to obtain streaming media data from the Internet. When the received streaming media data reaches the set amount, it will trigger the...

Claims

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Application Information

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IPC IPC(8): H04L12/56H04L12/16G06Q30/00H04N7/173G09F27/00G06Q30/02H04N21/23H04N21/239H04N21/2668H04N21/40H04N21/458
Inventor 刘建强
Owner TENCENT TECH (SHENZHEN) CO LTD
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