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Advertisement management method, advertisement billing method and advertisement system

A management method and advertising fee technology, applied in metering/billing/accounting devices, computing, data processing applications, etc., can solve the problem of advertising publishers daring to bid, advertising publishers wasting advertising fees, and advertising publishers’ advertising Issues such as the advertising revenue of advertising operators, etc., to achieve the effect of improving advertising effects, reducing advertising costs, improving effects and cost performance

Inactive Publication Date: 2008-04-30
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Every time a user clicks on advertisement B, the advertisement publisher should pay 1.00 yuan, which will cause the advertisement publisher to waste 0.49 yuan in advertising fees, because in fact, the click price of advertisement B only needs 0.51 yuan to have a higher priority level than advertisement A
This will make the advertising publishers afraid to bid, which will affect the advertising efforts of the advertising publishers and the advertising revenue of the advertising operators.

Method used

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  • Advertisement management method, advertisement billing method and advertisement system
  • Advertisement management method, advertisement billing method and advertisement system
  • Advertisement management method, advertisement billing method and advertisement system

Examples

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Embodiment Construction

[0021] A first embodiment of the present invention is presented below. This embodiment provides an advertisement management method, which evaluates the advertisement quality according to the advertisement information, determines the priority level of the advertisement according to the evaluated advertisement quality, and then differentiates the advertisement delivery conditions and delivery schemes according to the priority level.

[0022] The above advertisement information includes information such as click bid, click rate, degree of matching between the advertisement and the page where it is located, and the like. The click-through rate is a parameter used to measure the effective number of times a user clicks on an advertisement, which can be obtained through calculation or query. This embodiment can adopt various calculation methods, one of which is to divide the number of effective clicks on the advertisement by the total number of clicks on the page where the advertisem...

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Abstract

The invention provides an advertisement management method which includes a step for acquiring information of at least one advertisement; a step for performing quality evaluation on the information of the at least one advertisement to obtain advertisement quality of the at least one advertisement; and a step for performing priority management on the advertisement quality of the at least one advertisement. The invention also provides an advertisement cost calculation method and an advertisement system. The advertisement management system, the advertisement cost calculation method and the advertisement system provided in the invention reduce click paying cost of advertisement issuance, thereby reducing cost of advertisement issuer, improving effect and property-to-price value of the advertisement issuance, and indirectly stimulating active auction of advertisement issuers. By affecting priority of the advertisement with matching degree and click degree, matching degree of the advertisement and the page where the advertisement is increases and advertisement effect is improved to ensure gain of the advertisement operator.

Description

technical field [0001] The invention relates to the field of electrical digital data processing, in particular to an advertisement management method, an advertisement billing method and an advertisement system. Background technique [0002] Publishing advertisements on the Internet has become the preferred way for many businesses to carry out publicity and promotion. At present, the advertisement bidding method generally determines the priority level of the advertisement according to the price offered by the advertisement publisher, that is, the merchant, for a single or multiple clicks on the advertisement (hereinafter collectively referred to as "click bidding"). Advertisements with high click bids have high priority, and vice versa. Advertisements with high priority have better publishing conditions or plans than those with lower priority, such as advertisement form, position on the page, occupied area, and ranking in the advertisement list. The existing billing method ...

Claims

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Application Information

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IPC IPC(8): G06Q10/00G06Q30/00G06F17/30H04L12/14
CPCG06Q30/02
Inventor 王冠
Owner TENCENT TECH (SHENZHEN) CO LTD
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