Method for distributing interactive paster advertisement

An advertising and interactive technology, applied in electrical components, transmission systems, pulse modulated TV signal transmission, etc., can solve the problems that hinder the popularization and application of interactive functions, the technical difficulties of interactive video processing, the lack of openness and compatibility design of players, etc. question

Inactive Publication Date: 2008-12-24
上海维播信息技术有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

These complex interactive video processing techniques are very difficult for traditional centralized interactive video systems
[0006] The traditional video interaction technology is either that the server generates the video screen data stream and then transmits it to the terminal player (specific or general player) for direct screen playback, or uses a dedicated player to play specific video files, such as R

Method used

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  • Method for distributing interactive paster advertisement

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Experimental program
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Embodiment Construction

[0019] The invention will be further described below in conjunction with the accompanying drawings.

[0020] Please refer to figure 1 , figure 1 It is a flow chart of the described method for placing an interactive pre-roll advertisement, including step 100: selecting an original video file, step 110: configuring advertisement attributes to be implanted, step 120: determining IVM (Interactive Visual Media) configuration parameters, Carry out the encoding of video file, generate IVM format file, step 130: the client downloads the IVM format file, step 140: the client downloads the IVM decoder, step 150: the client installs the IVM decoder on the universal player, step 160: the client The terminal plays the IVM format file, step 170: the third-party server counts the data watched by the client, step 190: judges whether the advertisement is repeated or expired, step 180: if the advertisement is repeated or expires, then update the information content in the IVM encoder, adjust t...

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PUM

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Abstract

The invention discloses an interactive film advertising releasing method. The method comprises the steps of selecting an original video file, configuring advertising attribute to be implanted, determining an IVM (Interactive Visual Media) configuration parameter, coding the video file, generating an IVM formatted file, downloading the IVM formatted file at the client side, downloading an IVM decoder at the client side, installing the IVM decoder on a universal player by the client side, viewing the IVM formatted file by the client side, counting data viewed at the client side via a first party server, and judging whether the advertising is repeated or expired or not. The purpose that a user cannot watch the identical advertising or the repeated advertising repeatedly can be achieved by the interactive transmission method.

Description

technical field [0001] The invention relates to an advertisement delivery method, and in particular to an interactive patch advertisement delivery method. Background technique [0002] At present, the visible video interaction technology is to complete the final image and sound synthesis on the server, and encode the synthesized video content into a video stream. The video background screen, foreground display elements, audio processing and so on are all implemented on the server side. The function of the client is to accept the encoded video stream and use equipment such as televisions, set-top boxes, computers, etc. to decode it and restore it to video images and sounds to realize video playback. [0003] In the prior art, the interactive video stream is generated on the server side. Because real-time change of screen display content requires an extremely large amount of calculation, and at present this function is mainly realized through various hardware subtitle machin...

Claims

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Application Information

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IPC IPC(8): H04L29/08G11B27/031H04N7/24H04N21/434
Inventor 刘广群章骏陈军
Owner 上海维播信息技术有限公司
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