Method, system and server for sending advertisement theme pack to customer terminal of game

Abstract

The invention discloses a method, a system and a server for the push-delivery of the advertisement theme packet to the game client; the method includes that: the tag of the current advertisement information is sent to the server; the server processes semantic matching towards the tag of the current advertisement information and the tag of the advertisement theme packet; the advertisement theme packet with the highest matching degree is sent to the game client; the game client operates the advertisement theme packet with the highest matching degree in the advertisement column. The system comprises a server and a game client; the analyzing unit of the server is used for receiving the tag of the current advertisement information, processing the semantic matching towards the tag of the current advertisement information and the tag of the advertisement theme packet, marking the advertisement theme packet with the highest matching degree and informing the advertisement push-delivery unit to send the advertisement theme packet to the game client. The method, the system and the server realize the delivery of a plurality of advertisement information, extend the profit space and maintain good game experience for the game players.

Description

technical field [0001] The invention relates to the field of computer technology, in particular to a method, a system and a server for pushing an advertisement theme package to a game client. Background technique [0002] In-game advertising (In-game advertising, IGA) refers to the commercial advertisements that appear in the game, which are based on the user group of the game, and appear at the appropriate time and position in the game through fixed conditions. advertise. Different from ordinary commercial advertisements, the carrier of in-game advertisements is a new type of media called games. In terms of the combined form of games and advertisements, game advertisements are advertisements embedded in game programs. In-game advertisements appear in the game scene, and play the role of advertisement dissemination while players are playing the game. As a new focus media, game media has incomparable advantages compared with traditional media in terms of targeted communica...

AI Technical Summary

Problems solved by technology

[0004] However, after placing one kind of advertising information, in order to maximize the benefits, it may be necessary to place other advertising information

However, if the newly launched ad information is not matched and selected, it may conflict with the ad information on the original ad space, or be inconsistent with the current game scene, so that a better user experience cannot be guaranteed.

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