Bloc marketing decision support system

Abstract

The invention discloses a group marketing decision support system, which comprises a presentation layer, a business layer, a persistence layer and a database, wherein the presentation layer provides a single login entrance for a client and constructs the session management, and the client logins the entrance through a computer network or a mobile phone network; the business layer is connected with the presentation layer, accepts the access of the client which logins from the presentation layer, and then provides various application business services according to the need of the client; the business services comprise business data and business logic, wherein the business layer commands and calls resources and data obtained by the persistence layer according to the need during the execution of the business services; the persistence layer is connected with the business layer, obtains resources and data from the database according to commands of the business layer, and then sends the resources and the data to the business layer; and the database saves the resources and the data. All levels of management personnel or marketing staff can know related marketing data or data and related reports which are automatically processed according to the need of the personnel at any time through the system.

Description

[0001] Field [0002] The invention relates to the field of communication technology, in particular to a group marketing decision support system through communication technology. Background technique [0003] In terms of marketing support for the group, the traditional model has great disadvantages, mainly as follows: First, managers at all levels cannot obtain relevant data reports of the group at any time, which affects the ability of managers at all levels to control the group and the market Early warning response capability; second, the problems reflected in various reports cannot be deeply excavated, and customer information related to daily service points cannot be provided to account managers in time to improve the marketing service capabilities of account managers; third, the work goals of account managers are not enough Clearly, the performance appraisal of account managers cannot be quantified. Contents of the invention [0004] The invention provides a group mark...

AI Technical Summary

Problems solved by technology

[0003] In terms of marketing support for the group, the traditional model has great disadvantages, mainly as follows: First, managers at all levels cannot obtain relevant data reports of the group at any time, which affects the ability of managers at all levels to control the group and the market Early warning response capabilities; second, the problems reflected in various reports cannot be deeply excavated, and customer information related to daily service points cannot be provided to account managers in time to improve the marketing service capabilities of account managers; third, the work goals of account managers are not enough Clearly, the performance appraisal of account managers cannot be quantified