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Method and device for delivering advertisement

A delivery method and technology of a delivery device are applied in the field of advertising delivery methods and devices, which can solve the problems of low reading rate and poor advertising effect, and achieve the effect of enhancing effect and improving reading rate.

Active Publication Date: 2009-08-19
HUAWEI TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] At present, after end users receive the advertisement, the reading rate is low, resulting in poor advertisement effect

Method used

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  • Method and device for delivering advertisement
  • Method and device for delivering advertisement
  • Method and device for delivering advertisement

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0023] The embodiment of the present invention provides a method for placing advertisements, such as figure 2 As shown, the advertisement delivery method of the embodiment of the present invention includes:

[0024] 101. The advertisement delivery system determines the end user group matching the advertisement content according to the corresponding relationship between the characteristic information of the end user and the user identification of the end user;

[0025] The feature information may include access requirement information of the terminal user and / or registered customer information of the terminal user. Wherein, the access requirement information is obtained by the advertisement delivery system according to the URL information of the data accessed by the end user, and the registration information of the end user may include information such as the gender, age or occupation of the end user. The user identifier of the terminal user may be the IMSI of the terminal us...

Embodiment 2

[0031] The embodiment of the present invention also provides a method for placing advertisements, such as image 3 shown, including:

[0032] 201. The advertisement delivery system obtains the corresponding relationship between the terminal user's access demand information and the terminal user's IMSI.

[0033] First, the advertisement delivery system obtains URL information accessed by the terminal user and the IMSI of the terminal user according to the terminal user's access data.

[0034] Specifically, it may be: the GGSN of the advertisement delivery system has DPI (Deep Packet Inspection, depth message analysis) capability. Specifically, when the GGSN receives the service accessed by the end user, it performs DPI analysis on the service accessed by the end user, and obtains the Describe the URL information of the end user; especially perform DPI analysis on the http (Hypertext Transfer Protocol, Hypertext Transfer Protocol) data stream of the end user, and obtain the URL...

Embodiment 3

[0052] The embodiment of the present invention also provides a method for placing advertisements, such as Figure 4 As shown, the advertisement delivery method of the embodiment of the present invention includes:

[0053] 301. The advertisement delivery system determines a group of end users matching the advertisement content according to the corresponding relationship between the registered customer information of the end user and the IMSI of the end user.

[0054] CRM is a database that stores registered customer information of end users in the live network. The ADMS of the advertising delivery system can access the CRM through UAL to obtain the registered customer information of the end user, such as age, gender and other information.

[0055] Specifically, it may be: the advertising agency sends the potential customer information of the pre-delivered advertisement to the advertisement delivery system, and the advertisement delivery system determines the terminal user data...

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Abstract

An embodiment of the invention discloses a method for sending advertisement and a device thereof which relate to the communication field. The method and the device solve problems that a present sent mobile terminal advertisement has low reading rate and poor advertisement effect. The method can confirm a terminal user group matching with the advertisement content according with a corresponding relation between the terminal user characteristic information and the terminal user sign, and send the advertisement to the terminal user group.

Description

technical field [0001] The invention relates to the communication field, in particular to a method and device for placing advertisements. Background technique [0002] With the popularization of wireless mobile services, users use mobile terminals (such as mobile phones, PDAs, etc.) important means. Therefore, the use of mobile terminals such as mobile phones to send advertisements has been increasingly applied. [0003] At present, after end users receive the advertisement, the reading rate is low, resulting in poor advertisement effect. Contents of the invention [0004] Embodiments of the present invention provide a method and device for placing advertisements, which can improve the reading rate of advertisements of terminal users and enhance the effect of advertisements. [0005] In order to achieve the above object, embodiments of the present invention adopt the following technical solutions: [0006] A method for delivering advertisements, comprising: [0007] A...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04W4/06H04W4/12H04W8/18H04W80/12G06Q30/00G06Q30/02
Inventor 傅晓胡玉胜
Owner HUAWEI TECH CO LTD
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