Method, device and system for improving data transmission speed of website
A technology of data transmission speed and website, applied in the network field, it can solve the problems of slowing down the network data transmission speed, decreasing the network data transmission speed, reducing the effect of advertisement placement, etc. Effect
Active Publication Date: 2011-04-27
ALIBABA GRP HLDG LTD
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Problems solved by technology
When such a large amount of website data is transmitted to the client at the same time, it will lead to a sharp drop in network data transmission speed, and even cause the entire website to be paralyzed
Taking online advertisements as an example, online advertisements can quickly convey business information to user groups and stimulate users' desire to buy. Therefore, when users browse a certain website, the website server will usually transmit some online advertisement data to the user client. When a large number of users browse the website at the same time, the website server will transmit a large amount of advertisement data to the user client at the same time, resulting in a slowdown of network data transmission speed, and even paralysis of the website server
In order to reduce the impact of the transmission of network advertisement data on the network transmission speed, under the existing technology, the effect of increasing the data transmission speed of the website is often achieved by reducing the amount of advertisement data transmitted to the user client. However, blindly reducing the amount of advertisement data will undoubtedly reduce the effectiveness of advertising
Method used
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[0020] For this purpose, in the embodiment of the present application, a rule base based on advertisement effects is used to support the selection of advertisement delivery strategies, so as to increase the transmission speed of website data. Specifically, the device for managing advertisements obtains a corresponding set of characteristic attributes according to the operation behavior of the user when browsing the website (such as the scene where the user browses the webpage at that time—including the browsing time period, the ID of the webpage browsed and the ID of the advertisement slot, and User ID, etc.), and obtain at least one rule that matches the feature attribute set in the preset rule base according to the feature attribute set, and then filter out the scene that is constrained by the rule according to the obtained at least one rule corresponding at least one advertisement, deliver the at least one advertisement to the user, and monitor the operation behavior of the ...
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The invention discloses a method for improving data transmission speed of a website, which comprises the following steps of: after determining that a user logs in the system of a website, acquiring a corresponding characteristic attribute set according to the operation behaviors of the user during website browsing, and then acquiring at least one rule matched with the characteristic attribute set from a preset rule base according to the characteristic attribute set, screening out at least an advertisement corresponding to a scene restrained by the at least one rule according to the at least one rule, and issuing the at least one advertisement to the user; and monitoring the operation behaviors of users specific to the issuing of the advertisement, converting collected relevant parameters into corresponding rules for updating the rule base. Therefore, the updating and evolution of the rule base can be realized in real time on the basis of advertizing effect, and the advantages of low realization cost, short cycle and fast optimization speed can be achieved. The invention also discloses an advertizing management device and an advertizing management system.
Description
technical field [0001] The invention relates to the field of network technology, in particular to a method, device and system for increasing the data transmission speed of a website. Background technique [0002] At present, with the increasing variety of Internet services, the amount of data transmitted from the website server to the client is increasing, such as: various graphic data, voice data, video data, etc. When such a large amount of website data is transmitted to the client at the same time, it will lead to a sharp drop in network data transmission speed, and even cause the entire website to be paralyzed. Taking online advertisements as an example, online advertisements can quickly convey business information to user groups and stimulate users' desire to buy. Therefore, when users browse a certain website, the website server will usually transmit some online advertisement data to the user client. When a large number of users browse the website at the same time, th...
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IPC IPC(8): G06F17/30G06Q30/00
CPCH04L29/08675H04L67/22G06Q30/02G06Q30/0255H04L67/535
Inventor 王永强姜蕾张茂森万斌
Owner ALIBABA GRP HLDG LTD
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