Survey method for audience rating of digital television users

Abstract

The invention discloses a survey method for an audience rating of digital television users. The method is characterized in that the method comprises the following steps that: a data collection step in which a data collection module is internally arranged on a middleware of a digital set-top box and is responsible for collecting user viewing behavior data; a data transmission step in which the digital set-top box is connected with an Internet network by a built-in Bluetooth or an externally connected network card and transmits the data to a server having a public network IP; a data storage process in which the server receives the data and then the data are parsed and stored to a database; a data analysis process in which the server carries out automatic analysis and statistics on the data; and a data presentation process in which a client invokes a server to carry out calculation and analyses on all indexes of the audience rating and present data of data analysis results of the reviewing behaviors. According to the invention, a set-top box with two-way transmission is supported; and user viewing behavior data is transmitted from an Internet or a metropolitan area network to a server; therefore, compared with the traditional survey mode, the survey method provided in the invention has advantages of high real-time performance, high accuracy and low cost and the like; moreover, lots of manpowers, material resources and financial resources are saved.

Description

technical field [0001] The invention relates to the field of digital television, in particular to a method for investigating audience ratings of digital television users. Background technique [0002] According to the "2011 National TV Coverage and Viewing Status Survey" released by Beijing Meiland Media Communication Strategy Consulting Co., Ltd. in Beijing on September 19, 2011, the development of China's cable digital TV has entered a period of rapid advancement, and the scale of users has continued to expand. The process of digitization is unstoppable. According to relevant media reports: As of August 2011, urban TV users across the country mainly received various satellite TV channels through the provincial and municipal public cable TV networks, and the use scale was about 275 million households, and the urban penetration rate reached 78%. The three provinces of Hunan, Guangdong and Jiangsu each have more than 12 million digital cable TV users, accounting for abou...

AI Technical Summary

Problems solved by technology

It cannot cater well to the opportunity brought by digital TV. The data recovered by traditional technology is not massive data, which will naturally make people doubt the accuracy of the results.

Taking Guangzhou as an example, the current survey sample of CCTV Sofrui’s personnel measuring instrument ratings in Guangzhou is only 400 households. Once a small number of sample households are disturbed, it will directly affect the authenticity and accuracy of the ratings survey data in Guangzhou

In addition, in July this year, the media also disclosed the problem of falsification of TV ratings in the TV industry: some local satellite TV staff bribed users of the sample library of CCTV Suo Furui Media Research Institute with gifts and cash, artificially manipulated ratings behavior, and caused the sample library "Polluted" and inaccurate ratings data

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