Micro-endorsement system based on Internet user virtual identity and construction method thereof

Abstract

The invention provides a micro-endorsement system based on an Internet user virtual identity and a construction method thereof, which provide the chance for all Internet users comprising ordinary people to take part in the endorsement activity and converts the influence of the Internet users into true value. The micro-endorsement method is characterized in that an individual media based on the Internet user virtual identity is applied to the endorsement, i.e. the Internet user virtual identity serves as a medium to bear and transmit the endorsement information; and meanwhile, the self speciality, the popularity, the influence and the like of the Internet user are utilized to recommend brand products and give the testimony to the brand products so as to achieve the dual effect of transmitting information, recommending and giving the testimony. In the micro-endorsement system, a micro-endorsement platform indexes and classifies various types of information of a micro spokesman and an advertiser by a computer system; then, the micro spokesman and the advertiser are automatically matched by a computer algorithm; and the micro spokesman which is successfully matched carries out the endorsement activity by the Internet user virtual identity of the micro spokesman to recommend the brand product of the advertiser and give the testimony to the brand product so as to achieve the purpose of marketing and popularizing.

Description

technical field [0001] The invention relates to an endorsement system and its construction method, in particular to a system and its construction method for applying personal media based on the virtual identity of Internet users to the endorsement. Background technique [0002] Enterprises and organizations need to carry out marketing activities in order to spread and promote brand and product information and increase sales of products and services. Endorsement is one of the methods usually used by enterprises and organizations to carry out marketing activities. The so-called endorsement means that the advertiser uses the recommendation testimony of a third party to promote the brand and products to consumers; the third party participating in the endorsement is called the spokesperson, which can be an individual, an organization or an institution. The most common and important form of endorsement in the current market is celebrity endorsement. The so-called celebrities refe...

AI Technical Summary

Problems solved by technology

[0010] (2) The supply of media resources

[0012] (3) The effect of media dissemination of endorsement information

One-way communication is to unilaterally push the advertising content to the audience. Lacking timely information feedback, it is difficult for advertisers to confirm who the audience is, whether they have really received the information, and whether they are interested in the advertising content. Therefore, it is difficult to get timely evaluation and evaluation of the effect. monitor

[0014] (4) Enterprises and organizations bear certain risks when adopting celebrity endorsement marketing methods:

Since this budget is generally a one-time expenditure, when enterprises and organizations encounter celebrity endorsement effects that fail to meet expectations or problems with the spokesperson’s image, the one-time payment of endorsement fees and advertising fees often cannot be revoked, and it is difficult for advertisers to stop. damage

In addition, due to the heavy burden of high-priced endorsement fees, if enterprises and organizations use celebrity endorsements as a long-term continuous marketing method, it will undoubtedly be very risky

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