System and method for mass-decentralized and targeted delivery of advertising

A technology for advertising and advertising, applied in marketing and other directions, can solve the problems of lack of orientation, inability to achieve focus and orientation, inability to achieve focus and targeted delivery, etc., to achieve the effect of improving accuracy

Inactive Publication Date: 2012-08-01
江苏运赢物联网产业发展有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] Advertisements in traditional media expand the audience of advertisements with their huge communication volume, but they cannot achieve segmentation and targeted delivery
As a new media, the Internet can achieve a certain way of crowd segmentation according to the browsing behavior of users, but

Method used

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  • System and method for mass-decentralized and targeted delivery of advertising
  • System and method for mass-decentralized and targeted delivery of advertising
  • System and method for mass-decentralized and targeted delivery of advertising

Examples

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Embodiment Construction

[0033] Such as figure 1 Shown is a system for targeted advertisement delivery, which includes a user analysis system, a self-service advertisement generation and delivery system, an advertisement supervision system, an advertisement push system, and an advertisement display system;

[0034] The user analysis system includes a GIS system and a user information system; the GIS system is used to input the installation location of the advertisement display system to help the advertiser to select the geographical range information of the advertisement; the user information system is used to store the user's Data such as community information, consumption habits, consumption level, and attention range; the user analysis system can obtain data based on the geographical information selected by the user and the consumption conditions of the user group, according to the user data model stored in its own database and from a third-party library Based on the user data model, the basic deli...

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Abstract

The invention discloses a system and a method for mass-decentralized and targeted delivery of advertising. The system comprises a user analysis system, a self-help advertising generation delivery system, an advertising supervision system, an advertising pushing system and an advertising display system. A deliverer edits advertising through the advertising generation delivery system, and different mass-decentralized conditions or a targeted condition concluding the range of geographical location is selected. The user analysis system extracts corresponding data from a user information system and a GIS (Geographic Information System) according to the conditions given by an advertiser, selects a corresponding terminal according to the extracted data, and generates a basic delivery strategy. The information required by the advertiser, such as delivery time and the like is combined to generate a delivery strategy. The advertising supervision system is used for examining, verifying and supervising the content of advertising delivered by a user, and the approved advertising is sent to the advertising display system. The invention provides an advertising delivery system which obtains the user consumption behavior, living standard and geographical location information according to the living community condition of the user, and the mass-decentralized and targeted accuracy is increased.

Description

technical field [0001] The invention relates to a system and a method for focusing on targeted advertising. Background technique [0002] Advertising is a business form related to life. The current common modes of advertising include TV, newspapers, magazines, outdoor print, and the Internet. With the development of the mobile Internet and smart terminals, smart phones have also become a channel for advertising. [0003] Advertisements in traditional media expand the audience of advertisements with their huge communication volume, but they cannot achieve audience segmentation and targeted delivery. Although the Internet as a new media can achieve a certain way of crowd segmentation according to the browsing behavior of users, the browsing behavior of users is very random, and it is difficult to accumulate user data. Although the mobile phone can obtain the user's basic information and data, it cannot obtain the user's living habits and consumption level, and cannot achieve...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
Inventor 王文升陈建新向礼杰
Owner 江苏运赢物联网产业发展有限公司
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