System and method for mass-decentralized and targeted delivery of advertising

Abstract

The invention discloses a system and a method for mass-decentralized and targeted delivery of advertising. The system comprises a user analysis system, a self-help advertising generation delivery system, an advertising supervision system, an advertising pushing system and an advertising display system. A deliverer edits advertising through the advertising generation delivery system, and different mass-decentralized conditions or a targeted condition concluding the range of geographical location is selected. The user analysis system extracts corresponding data from a user information system and a GIS (Geographic Information System) according to the conditions given by an advertiser, selects a corresponding terminal according to the extracted data, and generates a basic delivery strategy. The information required by the advertiser, such as delivery time and the like is combined to generate a delivery strategy. The advertising supervision system is used for examining, verifying and supervising the content of advertising delivered by a user, and the approved advertising is sent to the advertising display system. The invention provides an advertising delivery system which obtains the user consumption behavior, living standard and geographical location information according to the living community condition of the user, and the mass-decentralized and targeted accuracy is increased.

Description

technical field [0001] The invention relates to a system and a method for focusing on targeted advertising. Background technique [0002] Advertising is a business form related to life. The current common modes of advertising include TV, newspapers, magazines, outdoor print, and the Internet. With the development of the mobile Internet and smart terminals, smart phones have also become a channel for advertising. [0003] Advertisements in traditional media expand the audience of advertisements with their huge communication volume, but they cannot achieve audience segmentation and targeted delivery. Although the Internet as a new media can achieve a certain way of crowd segmentation according to the browsing behavior of users, the browsing behavior of users is very random, and it is difficult to accumulate user data. Although the mobile phone can obtain the user's basic information and data, it cannot obtain the user's living habits and consumption level, and cannot achieve...

AI Technical Summary

Problems solved by technology

[0003] Advertisements in traditional media expand the audience of advertisements with their huge communication volume, but they cannot achieve segmentation and targeted delivery

As a new media, the Internet can achieve a certain way of crowd segmentation according to the browsing behavior of users, but there is a lot of randomness in the browsing behavior of users, and it is difficult to accumulate user data.

Although the mobile phone can obtain the user's basic information and data, it cannot obtain the user's living habits and consumption level, and cannot achieve more accurate focus and orientation

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