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Method and device for updating electronic information attribute value

A technology for electronic information and update methods, which is applied in the fields of electrical digital data processing, instruments, and calculations, and can solve problems such as system performance degradation, large system resource consumption, and uncertainty about the effect.

Active Publication Date: 2016-07-06
ALIBABA GRP HLDG LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] Among them, for the above-mentioned technical solutions (1) and (2), the system needs to interact frequently with search engines to obtain keywords or attribute values ​​that can make the corresponding advertisements be published on the homepage of the search engine, so as to ensure that the key Advertisements corresponding to keywords can be ranked on the homepage of the search engine or above a certain position. Therefore, the system resource consumption is relatively large, and in the case of many keywords, the efficiency of the system will also be reduced.
As for the above technical solution (3), with this solution, the system cannot determine the effect after adjustment, thus affecting the performance of the system
[0007] Aiming at the problems of large system resource consumption and system performance degradation existing in the adjustment method of search engine advertisement keywords in the prior art, no effective solution has been proposed yet

Method used

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  • Method and device for updating electronic information attribute value
  • Method and device for updating electronic information attribute value
  • Method and device for updating electronic information attribute value

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Embodiment Construction

[0038] It should be noted that, in the case of no conflict, the embodiments in the present application and the features in the embodiments can be combined with each other. The present application will be described in detail below with reference to the accompanying drawings and embodiments.

[0039] figure 1 is a flow chart of a method for updating an electronic information attribute value according to an embodiment of the present application, such as figure 1 As shown, the method mainly includes the following steps (step S102-step S106):

[0040] Step S102, receiving the report information of each electronic information in the previous time period sent by the search engine, wherein the report information includes: the overall input-output ratio of the electronic information in the previous time period, the electronic information in the previous time period The first value of the preset attribute of the electronic information, and the performance data of each of the electroni...

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Abstract

The invention discloses an updating method and device for electronic information attribute values. The method includes receiving reporting information of each electronic information sent by a search engine in last period; acquiring a second value of preset attribute of each electronic information according to an entire input-output ratio and performance data of each electronic information; updating the value of the preset attribute of each electronic information from a first value to the second value, and sending the adjusted value of the preset attribute of each electronic information to the search engine. When the input-output ratio of the electronic information is larger than the entire input-output ratio, the second value of the preset attribute of the electronic information is no less than the first value of the preset attribute. By the aid of the method, performances of a system can be improved.

Description

technical field [0001] The present application relates to the field of computer and Internet technologies, and in particular, to a method and device for updating attribute values ​​of electronic information. Background technique [0002] Today, on the Internet, it is common to place advertisements on search engines in order to promote a website or some other type of commodity. Among them, the attribute value (for example, bid) of the keyword in the search engine is related to the ranking of the keyword and plays an important role in the keyword advertisement. At present, the adjustment of the attribute of the keyword generally adopts the following technical solutions. [0003] (1) Automatically increase the attribute value of all keywords containing a certain phrase to a value that enables the corresponding advertisement to be published on the homepage of a keyword advertising platform (ie, a search engine); [0004] (2) Automatically increase the attribute value of all key...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F17/30G06Q30/02
Inventor 孟晓楠张涛
Owner ALIBABA GRP HLDG LTD