A Design Method of Electronic Advertisement Publishing Engine
A technology of advertising release and design method, applied in marketing and other directions, can solve the problems of lack of profit means for classified advertisements, inability to reflect the strength of advertising, etc., and achieve the effect of wide adaptability
Active Publication Date: 2017-05-24
DALIAN LINGDONG TECH DEV
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Problems solved by technology
For large enterprises such as shopping malls and chain stores, the classified advertisement model cannot reflect the advertising strength of these enterprises
In addition, classified ads also have problems such as lack of means of profit
Method used
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[0027] The present invention will be further described below in conjunction with the accompanying drawings. Such as figure 1 In the system structure shown, the advertising information of the enterprise can be managed under a unified framework, but in order to meet the publicity needs of different enterprises, the display framework of the enterprise must be independent of the platform, so the advertising information enterprise is managed as a unit, and each enterprise has its own display system. According to the size of the enterprise, it is divided into three categories:
[0028] Large Enterprise (LE) system, this system is a display platform for large enterprises, mainly for shopping malls, chain stores, etc. This kind of system can carry a large amount of advertising information, display information completely according to the personalized style of the enterprise, and can manage multiple LE systems or SMB systems according to the tree organization structure.
[0029] Sma...
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The invention discloses an electronic advertising engine design method which comprises the following steps: structure design of an overall system is carried out to make a platform into an organic operation body; the organization structure of the platform is designed into a multi-level structure of regional platforms in units of cities under the whole platform; the overall framework of the system is designed in units of enterprises; and the system is classified into three categories: a large enterprise system, a small and middle business system and a public system. According to the invention, advertising information is taken as a product, and in national advertising operated according to an e-business pattern, advertisement promotion and marketing is organized in units of enterprises and information is displayed both through the Internet and a wireless network. Meanwhile, a system for analyzing the interest of audience in advertising and a third party advertising agency platform are provided, and the problem that classified advertising cannot reflect the advertising effort of enterprises and lacks of profit making means is solved.
Description
technical field [0001] The invention relates to a design method of an advertisement publishing engine, in particular to a design method of a classified electronic advertisement publishing engine. Background technique [0002] With the continuous popularization of the Internet and mobile phone wireless networks, there is no doubt that it will lead to the rapid development of online advertising, and the market prospect is huge. Online advertising is advertising on the Internet. It is a high-tech advertising operation method that publishes or publishes advertisements on the Internet by means of advertisement banners, text links, and multimedia on the website, and delivers them to Internet users through the Internet. Compared with the traditional advertising of the four major media (newspapers, magazines, TV, radio) and the recently favored outdoor advertising, online advertising has unique advantages and is an important part of the implementation of modern marketing media stra...
Claims
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IPC IPC(8): G06Q30/02
Inventor 梅昱婷
Owner DALIAN LINGDONG TECH DEV