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An information processing system and method

An information processing system and processing system technology, applied in the field of information processing systems, can solve the problems of inaccurate quotation results and poor real-time performance of Internet marketing promotion, and achieve the effects of ensuring real-time responsiveness, ensuring stability, and improving accuracy

Active Publication Date: 2019-08-09
ALIBABA GRP HLDG LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0009] The embodiment of this application provides an information processing system and method to solve the current problems of inaccurate Internet marketing promotion quotation results and poor real-time performance

Method used

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  • An information processing system and method
  • An information processing system and method
  • An information processing system and method

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Experimental program
Comparison scheme
Effect test

Embodiment 1

[0029] Embodiment 1 of the present application provides an information processing system, such as figure 1 As shown, it is a schematic structural diagram of the information processing system described in Embodiment 1 of the present application. The information processing system may include an information display system 11, an information transaction system 12, a quotation processing system 13, an information storage system 14, and an information synchronization system. 15.

[0030] The information display system 11 can be used to provide a display page to the user, and, when the page is accessed by the user, obtain the page access related parameters of the accessed page, and send the page access related parameters to the information transaction system 12 , wherein the page access-related parameters may carry page identification information of the accessed page.

[0031] The information transaction system 12 may be configured to forward the received parameters related to page ...

Embodiment 2

[0097] Based on the same idea of ​​the first embodiment of the present application, the second embodiment of the present application provides an information processing method, such as figure 2 As shown, it is a schematic flowchart of the information processing method described in Embodiment 2 of the present application, and the information processing method may include the following steps:

[0098] Step 201: The quotation processing system receives the page access-related parameters forwarded by the information transaction system. The page access-related parameters are obtained and sent to the information transaction system by the information display system when the displayed page is accessed. Page access related parameters, and the page access related parameters may carry page identification information of the accessed page.

[0099] Step 202: According to the page identification information carried in the received page access related parameters, obtain from the information ...

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PUM

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Abstract

The invention discloses an information processing system and an information processing method. Through synchronizing the reservation value information which corresponds to the information to be distributed to each page and is relevant to the corresponding page, quotation and information display links are associated, so real-time responsiveness of a system is not only guaranteed, but also the state information of each piece of information is fully acquired, so information quotation accuracy can be improved, and a null-window risk caused by change of the information state can be avoided, moreover, when the user access click probability is calculated, on the basis of the historical statistics data, the real-time statistics data is further introduced, so the estimated click probability is guaranteed to be stable, but also the real-time change trend of the data can be correctly reflected, information quotation accuracy can be further improved, and thereby the access flow can be made to be large as much as possible for an information publisher.

Description

technical field [0001] The present application relates to the field of Internet technologies, and in particular to an information processing system and method. Background technique [0002] With the continuous development of the Internet, Internet-based information publishing and information push has become more and more popular, and the scale has been expanding year by year. This is because there are a large number of content pages on the Internet, and a large number of user visits gather every day. The page content provider hopes to make the massive user visits generate value. At the same time, information publishers hope to be able to push their own information to interested browsing users so as to bring corresponding traffic to themselves. In this case, Internet-based information promotion came into being. [0003] Specifically, information promotion based on the Internet usually involves information trading system, information display location providing system and inf...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02G06F16/958
Inventor 隋宜桓孟晓楠
Owner ALIBABA GRP HLDG LTD