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Advertisement visitor retrieving method and advertisement putting system

A technology of advertising placement and advertising, which is applied in the field of Internet advertising, can solve the problems of inability to deeply mine potential needs, user retention and poor conversion effects, and achieve the effect of improving retention efficiency

Inactive Publication Date: 2017-02-15
杭州启冠网络股份有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

This type of visitor retrieval system has poor retention and conversion effects on users. Defining user attributes based on a single user browsing trace or domain name will limit users to a narrow range, and cannot deeply explore potential needs.

Method used

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  • Advertisement visitor retrieving method and advertisement putting system
  • Advertisement visitor retrieving method and advertisement putting system
  • Advertisement visitor retrieving method and advertisement putting system

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Embodiment Construction

[0034] In order to make the purpose, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments It is only some embodiments of the present invention, but not all embodiments. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0035] figure 1 is a flow chart of an embodiment of an advertising visitor retrieval method of the present invention, such as figure 1 As shown, the ad visitor retrieval method includes:

[0036] 10. To label user behavior and establish a crowd label database. The user behavior labeling process is used to label the user's browsing behavior ...

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Abstract

The invention relates to an advertisement visitor retrieving method and an advertisement putting system. The method comprises the steps that tagging processing is performed on user behaviors, and a crowd tag database is established; a big data analysis method is used, the attributes of users and the user behavior tags are analyzed by using the hadoop big data cluster analysis technology of the DASP data master, advertisement visitors are retrieved, an advertiser database is established and the target users are accurately located; and the advertisement putting system is applied to put appropriate advertisements to the user terminals. The big data mining technology is combined to advertisement accurate putting, and the conventional problem that the advertisement putting users cannot be retrieved can be solved by using the modern internet advertisement technology. A virtual crowd base is established through tagging, the internet characteristics of the users are analyzed, and secondary marketing of the previous visitors is performed. The visitors are classified in a detailed way, the reasons of loss of the users are analyzed through combination of the data and the retaining efficiency of the users can be enhanced.

Description

technical field [0001] The invention relates to the field of Internet advertisements, in particular to a method for retrieving advertisement visitors and an advertisement delivery system. Background technique [0002] The form of traditional advertising is the form of mass media and advertising agencies, through the purchase of advertising space to achieve advertising display, this kind of static advertising allows consumers to only receive a message, or to establish a simple impression of the brand, or People who know the relevant activities of this brand will pay attention to it, but it is impossible to know what kind of people are interested in this kind of advertisement, and its pertinence and effect are not strong. In the field of Internet advertising, there is also the problem of low customer retention and conversion of web advertisements. At the same time, insufficient attention is paid to the retrieval of existing customers. [0003] In the prior art, the visitor re...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0255G06Q30/0277
Inventor 史建民金晓燕
Owner 杭州启冠网络股份有限公司
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