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User-Based Zapping Advertisement Analysis And Provision System

An advertising and user technology, applied in the field of switching advertisement analysis and providing systems, can solve problems such as the decline of switching advertisement efficiency, and achieve the effects of improving display efficiency and information transmission power, easy installation, and improving reliability and accuracy.

Active Publication Date: 2017-03-08
ZAPPLE INC
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  • Description
  • Claims
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AI Technical Summary

Problems solved by technology

[0011] That is to say, mapping the effective information detected through data mining of external big data to switching advertisements and further screening appropriate switching advertisements can increase the efficiency of switching advertisements. The composition of data mapping to switching ads is not described at all, thus causing the problem of reduced efficiency of switching ads

Method used

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  • User-Based Zapping Advertisement Analysis And Provision System
  • User-Based Zapping Advertisement Analysis And Provision System
  • User-Based Zapping Advertisement Analysis And Provision System

Examples

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Embodiment Construction

[0051] An embodiment of the present invention will be described in detail below with reference to the accompanying drawings.

[0052] figure 2 It is a composition diagram showing an embodiment of the present invention, namely, a switching advertisement analysis and provision system, image 3 is used to illustrate figure 2 example diagram.

[0053] figure 2 and 3 The switching advertisement analysis and supply system (1) is composed of: a digital receiver (6); a plurality of playing content servers (9-1), ..., (9-N); a switching advertisement server (8); collection object servers (7-1),...,(7-N); first gateway (4); multiple second gateways (5-1);...,(5-N); data analysis platform (3); communication network (11). In the present invention, for the convenience of description, one digital receiver (6) is described as an example, but the number of digital receivers (6) is not limited to this, and may be composed of a plurality of digital receivers (6).

[0054] Moreover, fo...

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Abstract

The present invention relates to a user-based zapping advertisement analysis and provision system, which is configured such that a data analysis platform analyzes collected data and zapping log data transmitted from gateways and a zapping advertisement server, to generate rating information, zapping statistical data, and zapping advertisement recommendation data, and generates a dashboard related thereto and provides the dashboard to a connected user, to thereby maximize the efficiency of an advertisement and significantly increase the convenience of use and the reliability of the analysis; and a data analysis platform selects one of a plurality of predetermined analysis algorithms from the user when generating the zapping advertisement recommendation data or provides an open application program interface (API) to register a self-analysis algorithm created by the user himself and analyze the collected data using the selected or registered analysis algorithm, to thereby significantly increase reliability and accuracy of the analysis.

Description

technical field [0001] The invention relates to a user-based switching advertisement analysis and providing system. Specifically, it is a user-based switching advertisement analysis and delivery system that detects the best switching advertisement of a predetermined classification category using external data, easily binds and connects users, expands advertising efficiency, and greatly improves the reliability and convenience of analysis. . Background technique [0002] Switching time (zapping time) is the time when nothing is displayed on the screen when switching from the original channel to the next channel. In order to effectively use this time, attention is gradually being paid to switching advertisements that can be displayed within the switching time. big. [0003] figure 1 It is a diagram showing the composition of the switching data supply system disclosed in Korean Domestic Registration Patent No. 10-1273891 (Title of Invention: Switching Data Supply System, Sup...

Claims

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Application Information

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IPC IPC(8): H04N5/50H04N21/2668H04N21/43
CPCG06Q30/02
Inventor 金钟秀
Owner ZAPPLE INC
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