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Centralized advertisement launching method and launching device

A delivery method and advertising delivery technology, applied in the Internet field, can solve problems such as easy problems, and achieve the effect of improving the accuracy and hit rate of advertisements

Inactive Publication Date: 2017-03-29
TVM BEIJING TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Both of these methods have their shortcomings, including the influence of human factors and the limitation of the number of statistical samples, and the adjustment of the advertising delivery strategy based on the advertising delivery effect data is also prone to problems

Method used

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  • Centralized advertisement launching method and launching device
  • Centralized advertisement launching method and launching device
  • Centralized advertisement launching method and launching device

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0082] Figure 5 It is a flow chart of a centralized advertising delivery method in Embodiment 1 of the present invention. Such as Figure 5 As shown, the following steps S501-S510 are included:

[0083] Step S501, obtaining the shake operation sent by the mobile terminal;

[0084] Step S502, obtaining the time and advertisement corresponding to the shake operation;

[0085] Step S503, according to the obtained time corresponding to the shake operation, count the time distribution state of the shake operation in a day;

[0086] Step S504, according to the time distribution state, obtain the concentrated distribution period of the shaking operation, and sort the centralized distribution period;

[0087] Step S505, obtaining the placement ratio of the advertisement in each time period;

[0088] Step S506, obtaining the time period with the most intensive shaking operations;

[0089] Step S507, increase the advertisement placement during the period when the shaking operatio...

Embodiment 2

[0114] Figure 9 It is a block diagram of a centralized advertising delivery device in Embodiment 2 of the present invention. Such as Figure 9 shown, including:

[0115] The detection module 901 is configured to obtain the shake operation sent by the mobile terminal;

[0116] The first acquiring module 902 is configured to acquire the time and advertisement corresponding to the shaking operation;

[0117] The statistics sub-module 903 is used to count the time distribution status of the shake operation in a day according to the obtained time corresponding to the shake operation;

[0118] The sorting sub-module 904 is configured to acquire the period of concentrated distribution of the shake operation according to the time distribution state, and sort the concentrated distribution period.

[0119] The third obtaining module 905 is used to obtain the placement ratio of the advertisement in each time period;

[0120] Obtaining sub-module 906, configured to obtain the most c...

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Abstract

The invention discloses a centralized advertisement launching method and launching device and aims to realize advertisement resource optimization configuration according to attention of users. The method comprises steps that shake-if-off operation sent by a mobile terminal is acquired; the time and an advertisement corresponding to the shake-if-off operation are acquired; a centralized time segment of the shake-if-off operation is acquired; a launching proportion of the advertisement at each time segment is acquired; and an advertisement launching proportion is adjusted according to the centralized time segment of the shake-if-off operation. The method is advantaged in that the advertisement launching volume is associated with attention of the users, and advertisement launching strategies are adjusted according to the centralized shake-if-off time so as to realize optimal advertisement launching effects.

Description

technical field [0001] The invention relates to the technical field of the Internet, in particular to a method and device for centralized advertising delivery. Background technique [0002] In recent years, with the rapid development of the electronic industry and communication technology, new services based on data, voice, and video have developed rapidly. The rapid development of microelectronics technology, computer software and hardware technology has made the functions of terminals more and more powerful. As enterprises attach importance to product promotion, the advertising market has also flourished, and the advertising strategy directly determines the implementation of the advertising strategy and the rate of return of the advertisement. Only an appropriate advertising strategy can meet the needs of the corporate market. Maximize the effect of advertising. [0003] Advertising effect is an important information that both advertising owners and advertising operators...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0254G06Q30/0264
Inventor 樊瑞
Owner TVM BEIJING TECH
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