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Personalized scene prediction method and device

A prediction method and scene technology, applied in the field of information processing, can solve the problems of slow efficiency in the behavior prediction process, low accuracy of prediction results, and low value density, and achieve less data volume, strong objectivity and reliability, and high accuracy Effect

Active Publication Date: 2020-10-30
PING AN TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

In the existing user behavior scene prediction methods, the amount of user behavior data that needs to be collected during behavior prediction is large and the value density is low, resulting in slow efficiency of the behavior prediction process and low accuracy of prediction results

Method used

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  • Personalized scene prediction method and device
  • Personalized scene prediction method and device
  • Personalized scene prediction method and device

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0057] figure 1 and figure 2 A flow chart of the personalized scene prediction method in this embodiment is shown. The personalized scene prediction method can be executed by a terminal in a financial institution or other product / service provider, and is used to realize user behavior scene prediction, so as to facilitate business promotion. Such as figure 1 and figure 2 As shown, the personalized scene prediction method includes the following steps:

[0058] S10: Obtain geographic location information of the user based on location services, where the geographic location information includes POI information associated with time.

[0059] Take the geographic location information of any user for one day as an example, the geographic location information includes POI information from 0:00 to 24:00, and each POI information is used to indicate a point in the electronic map, including POI point name, longitude and latitude and other information. Based on the user's geographi...

Embodiment 2

[0116] image 3 A functional block diagram of the personalized scene prediction device in this embodiment is shown. The device for personalized scene prediction can be executed by a terminal in a financial institution or other product / service provider, and is used to realize prediction of user behavior scene, so as to facilitate business promotion. Such as image 3 As shown, the personalized scene prediction device includes a position information acquisition module 10, a trajectory vector sequence acquisition module 20, a transfer matrix construction module 30, a predicted scene acquisition module 40, a normalized matrix acquisition module 50 and a normalized scene prediction module 60.

[0117] The location information acquiring module 10 is configured to acquire geographic location information of a user based on a location service, and the geographic location information includes POI information associated with time.

[0118] Take the geographic location information of an...

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Abstract

The invention discloses a personalized scene prediction method and device. The personalized scene prediction method includes: acquiring the user's geographic location information based on location services, the geographic location information including POI information associated with time; performing cluster analysis on all geographic location information of the user within a preset period, and obtaining A vector sequence of living habit trajectory; constructing a Markov transition matrix based on the vector sequence of living habit trajectory; acquiring the current scene of the user, and obtaining a corresponding predicted scene from the Markov transition matrix based on the current scene. When the personalized scene prediction method predicts the user behavior scene, the amount of data to be collected is small, the calculation process is simple and convenient, and the prediction accuracy is high.

Description

technical field [0001] The present invention relates to the technical field of information processing, in particular to a personalized scene prediction method and device. Background technique [0002] With the development of the Internet, people's lives are more and more closely linked with the Internet. As the pace of people's daily life becomes faster and faster, people increasingly hope to quickly find the products / services they need through the Internet, so as to save time. Correspondingly, when providing products / services to target users, product / service providers need to predict the behavior of target users, so that product / service providers can provide target users with products / services that better meet their needs, so as to achieve a win-win situation . For example, when financial institutions such as banks and insurance provide target users with risky financial products, they will track and predict the target users in real time based on the user behavior scenario...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q10/04G06K9/62H04W4/029
CPCH04W4/029G06Q10/04
Inventor 刘睿恺王建明肖京
Owner PING AN TECH (SHENZHEN) CO LTD