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Screen information pushing method and apparatus

A screen information and push device technology, applied in the communication field, can solve problems such as lack of pertinence, cost of funds, and failure to achieve information promotion effects, achieve good information promotion effects, and increase investment returns

Active Publication Date: 2017-10-27
北京望远传媒有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, this kind of information push method is completely untargeted, and the information of the products can only be played on the screen in the order set by the merchant. To achieve the corresponding information promotion effect
It can be seen that the promotion efficiency of screen information in the prior art is low, and it is impossible to increase the revenue of merchants.

Method used

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  • Screen information pushing method and apparatus
  • Screen information pushing method and apparatus

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Embodiment Construction

[0044] The preferred embodiments of the present invention will be described below in conjunction with the accompanying drawings. It should be understood that the preferred embodiments described here are only used to illustrate and explain the present invention, and are not intended to limit the present invention.

[0045] see figure 1 , the present application provides a method for pushing screen information, the initial state of the screen is locked and does not display push information, and the method includes:

[0046] S1: Obtain a terminal identifier of at least one user terminal within a preset range of the screen.

[0047] In this embodiment, the terminal identifier of the user terminal may refer to the MAC address or the serial number of the user terminal. The control device connected to the screen can simulate a WiFi device to create a virtual service set identifier (SSID, ServiceSet Identifier). In this way, when the user terminal broadcasts a detection message for ...

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Abstract

The invention provides a screen information pushing method and apparatus. An initial state of a screen is a locking state and pushed information is not displayed. The method comprises the steps of obtaining a terminal identifier of at least one user terminal in a preset range of the screen; according to the obtained terminal identifier, querying user information of each user, wherein the information comprises a feature tag of the user, and the feature tag is associated with the pushed information; performing statistics on the feature tag in the user information, and determining a target feature tag in the feature tags of the user information according to a statistical result; and unlocking the screen, and displaying targeted pushed information associated with the target feature tag. According to the technical scheme provided by the method and the apparatus, the information which the user is interested in can be provided for the user, so that the information promotion efficiency is improved and the merchant incomes are increased.

Description

technical field [0001] The invention relates to the field of communication technology, in particular to a method and device for pushing screen information. Background technique [0002] At present, with the continuous development of communication technology, merchants pay more and more attention to the promotion of commodity information. Currently, there are many ways to promote information. For example, merchants can dynamically broadcast product information on TVs, vehicle screens, and street screens, so as to achieve the purpose of pushing product information to users. [0003] Currently, when information is pushed through the screen, merchants usually provide a series of product information in advance, and then play them in turn. However, such information push method is completely untargeted, and the information on the products can only be played in the order set by the merchant on the screen. To achieve the corresponding information promotion effect. It can be seen t...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06Q30/06G06F9/54
CPCG06F9/546G06Q30/0255G06Q30/0631
Inventor 曾顺
Owner 北京望远传媒有限公司
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