Check patentability & draft patents in minutes with Patsnap Eureka AI!

Advertisement delivery method and system

A technology of advertising delivery and advertising, which is applied in marketing and other directions, can solve the problems of time-consuming production of advertising content, imperfect selection of advertising delivery platforms, poor delivery effects, etc., to achieve the effect of improving advertising delivery effects and saving production investment

Inactive Publication Date: 2018-01-16
YUNNEX TECH
View PDF0 Cites 5 Cited by
  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] In order to solve the technical problems of time-consuming production of advertising content, imperfect selection of advertising delivery platforms, and poor delivery effects in the prior art, the present invention provides a method that automatically produces multiple copies of advertising content, systematically selects advertising delivery platforms, and has good delivery effects. Ad delivery system

Method used

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more

Image

Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
  • Advertisement delivery method and system
  • Advertisement delivery method and system

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0064] The advertisement version corresponds to the advertisement delivery platform one by one, and the matching score of the advertisement version and the advertisement delivery platform is calculated. By matching the specific label of the advertisement delivery platform evaluation module 13 with the words in the advertisement version, the matching score is multiplied by the The weight value of the advertising delivery platform is sorted according to the matching score after multiplication, and the advertising delivery platform with the highest matching score is selected for advertising delivery.

Embodiment 2

[0066] The same advertising platform corresponds to multiple ad versions, and the ad version is not only generated according to the requirements of the ad delivery platform, but also according to the individual needs of the advertiser, setting weight values ​​for all multiple ad versions, the above multiple ad versions may Corresponding to different ad delivery platforms, calculate the matching score of each corresponding ad delivery platform and ad version, and then multiply the calculation result by the weight value of the corresponding ad version to obtain the final matching score, and Arrange according to the order of the score, choose the one with the highest score, and put the ad version on the corresponding ad delivery platform.

[0067] The beneficial effect that the present invention has:

[0068] 1. Based on the same advertisement content and combined with the format requirements of each advertisement delivery platform, the system automatically produces multiple copi...

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

PUM

No PUM Login to View More

Abstract

The invention provides an advertisement-delivery method and system. The advertisement-delivery method comprises steps of S1, producing multiple advertisement versions for one advertisement content, S2, obtaining advertisement target audience characteristic information of multiple advertisement delivery platforms, S3, matching an advertisement version with the advertisement platform, if matching issuccessful, the advertisement delivery platform delivers the advertisement version matched with the advertisement delivery platform. The advertisement delivery system comprises an advertisement content production module, an advertisement delivery platform evaluation module and an advertisement delivery matching module. The advertisement-delivery method and system can automatically make multiple advertisements, can systematically delivers the advertisements into the advertisement platforms and have a good advertisement delivery effect.

Description

technical field [0001] The present invention relates to the technical field of intelligent marketing, in particular, to an advertisement delivery method and system. Background technique [0002] In the field of intelligent marketing, advertising is still a very important marketing method. The cost and effect of advertising are the indicators to measure the quality of advertising. The cost and effect of advertising are usually closely related to the content of the advertisement and the advertising platform, and , there is also a correlation between the advertising content and the advertising platform. [0003] In the existing advertising delivery, the advertiser chooses the advertising delivery plan based on the purpose of delivery, the data of the advertising delivery platform and the amount of advertising investment. The process is usually to select the advertising delivery platform, then create the advertising content according to the advertising delivery platform, and fin...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

Application Information

Patent Timeline
no application Login to View More
IPC IPC(8): G06Q30/02
Inventor 宿凯其他发明人请求不公开姓名
Owner YUNNEX TECH
Features
  • R&D
  • Intellectual Property
  • Life Sciences
  • Materials
  • Tech Scout
Why Patsnap Eureka
  • Unparalleled Data Quality
  • Higher Quality Content
  • 60% Fewer Hallucinations
Social media
Patsnap Eureka Blog
Learn More

Browse by: Latest US Patents, China's latest patents, Technical Efficacy Thesaurus, Application Domain, Technology Topic, Popular Technical Reports.

© 2025 PatSnap. All rights reserved.Legal|Privacy policy|Modern Slavery Act Transparency Statement|Sitemap|About US| Contact US: help@patsnap.com