Outdoor advertisement media B2B cloud service platform

Abstract

The invention relates to an outdoor advertisement media B2B cloud service platform. The outdoor advertisement media B2B cloud service platform comprises a media equipment management function module, amedia main body management function module, an advertising staff management function module, an advertiser function module, an operation group function module, a database and a server, wherein the database is a database center constructed based on a MYSQL system and storage hardware; software system units of various modules form an advertisement media B2B cloud service platform together, and theplatform is installed and run in the server. Through the platform disclosed by the invention, the outdoor media resources of various region media are integrated to the platform, the outdoor media is upgraded as the advertisement media with the people flow data and image identification technology and the media portrait attribute through the internet of things technology, the outdoor media service providers are integrated to provide the intelligent services of outdoor advertisement media resource selection, putting, management and monitoring for the enterprises with the advertising demands; theadvertisement putting enterprise, the media resource enterprise and the media industry service enterprise can be well connected to perform the B2B transaction service.

Description

technical field [0001] The invention relates to the technical field of outdoor advertising operation and management, in particular to an outdoor advertising media B2B cloud service platform. Background technique [0002] At present, there are two main entities in the placement and operation of outdoor advertisements: one is the advertising operator of an independent legal entity distributed in various regions of the country, and the other is the customer who needs to place advertisements. When a customer in region A needs to place advertisements and wants to place and promote their product advertisements in region B, he must go to region B to find a suitable local advertising operator, and hand over to the local advertising operator to make and place advertisements. For customers in area A, it is not only time-consuming and labor-intensive, but the most important thing is that customers in area A are not familiar with the urban landscape of area B, and cannot accurately gras...

AI Technical Summary

Problems solved by technology

For customers in area A, it is not only time-consuming and labor-intensive, but the most important thing is that customers in area A are not familiar with the urban landscape of area B, and cannot accurately grasp the location of advertisements, and advertising operators in area B have no reasonable reason The provision of statistics on the flow of people and vehicles has caused customers in region A to place advertisements blindly in region B, making it impossible to place advertisements more accurately, resulting in low quality of advertisement placement

At this stage, there is no public platform that can be used by national advertisers and advertising business entities

Images