Offline interactive advertisement system

Abstract

The invention relates to an offline interactive advertisement system, which comprises a data fusion module which is located on a background, a labeling module, a database, an advertisement index matching module and an offline advertisement management platform, an identity recognition device and an advertisement display screen, wherein the identity recognition device and the advertisement display screen are located at the front end. According to the system, a plurality of module assemblies are arranged at the background and equipment at the front end cooperatively work, so that a consumer can reach a shop. The identity of the consumer can be identified after the site of the store is convenient to use, and matched with the data in the advertisement index database according to the identity information of the consumer, so that pushing of offline advertisements is carried out, and the targeted interactive advertisements can be timely pushed, and interaction with a consumer is realized, andthe advertisement input effect under the line is enhanced.

Description

technical field [0001] The invention relates to the technical field of computer data processing, in particular to an offline interactive advertising system. Background technique [0002] As we all know, in the post-industrial era where supply exceeds demand, advertising is the lifeline of business operations. Today, with the rapid advancement of science and technology, the rapid development of Internet technology has promoted the development of the all-media advertising industry, especially online advertising including search engine promotion, website promotion, forum promotion, etc., is an advertising campaign that uses the Internet as a carrier. Due to the rapid development of technologies such as big data analysis and artificial intelligence, on the one hand, online advertising has become more colorful; Interactive and accurate advertising can solve the market problems of enterprises and reduce advertising costs. In addition, in online advertising, programmatic advertis...

AI Technical Summary

Problems solved by technology

[0004] The present invention aims at the problems that traditional offline advertisements cannot identify consumers’ identities and cannot interact with consumers based on information such as their preferences and behaviors, and provides an offline interactive advertising system. The equipment works together, so that consumers can identify consumers after they arrive at the store / convenience store, and match the consumer's identity information with the data in the advertising index database to push offline advertisements, so that they can be pushed in time Targeted and suitable interactive advertisements to achieve interaction with consumers and enhance the effect of offline advertising investment

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